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Alumna Puts Old Bones to New UseFebruary, 2003 FOR THREE DECADES, THE Anatomical Chart Company of Skokie, Ill., has been decorating the walls of doctors’ offices with meticulous drawings of the inner human body. Now, many of those images have been gathered into the Women’s Health and Wellness reference book, which was published by Lippincott Williams & Wilkins, thanks to new-product developer Lesley Weeks Ochoa, MBA ’95. Hired by the chart company to find new ways to take advantage of its specialty, Ochoa developed the concept for the guide with the chart firm’s sales force. She then did a competitive analysis and found medical doctors and other experts to help with text that accompanies the colorful illustrations contrasting healthy eyes to dry eyes with cataracts, or body changes associated with pregnancy and menopause. The goal, Ochoa says, is that when women and girls peruse these female-specific illustrations, their added understanding will prompt them to take a more active role in staying well. In other words, a picture might be worth a thousand pills. |
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