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Outsider Turns Around Nissan
February, 2003 As head of Nissan Motor Co., Carlos Ghosn has transformed a $5.5 billion loss to a $2.7 billion profit while boosting the stock price, making him one of the most highly regarded executives in Japan. “If you want to be a leader, make sure you get results,” he told a Business School audience last November. The accomplishments were not without pain, but Nissan was headed for the junkyard if it didn’t improve its record of seven years of unprofitability and declining market share when the former Michelin and Renault executive was named CEO three years ago. Ghosn cut staff and suppliers and added accountability. Asked what it was like to be an outsider in Japan, he said it was an advantage at Nissan, because he could start with a clean slate. “But being a foreigner is a disadvantage. I don’t speak Japanese, and it’s my first time managing in a country where I don’t speak the language.” He is learning, according to Japanese press reports, but meanwhile, Ghosn is able to communicate in English, French, Portuguese, Italian, and Spanish. |
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