Stanford Business Magazine August 2003

August 2003

Facing Off in Public
Professor David Baron illustrates strategic competition between social activists and global corporations with cases involving Coca-Cola, Anheuser-Busch, BP, Shell, and McDonald's. [Details]

What I Learned Teaching Business Behind Bars
Prisoners at a South African prison proved to be quick learners of business principles in a course taught by an alumnus. [Details]

Campaign to Free Jude Shao Gathers Force
Classmates of Jude Shao, MBA '93, have organized to seek his release from a Chinese prison. [Details]

Technology and the Creative Process
As new technology and marketing arrangements increase the reach of movies and other entertainment products, the risk and rewards grow exponentially. [Details]

Another Oscar for Bill Guttentag
A GSB lecturer wins and Academy Award for his documentary short, Twin Towers. [Details]

August issue cover

Jon Huggett, MBA '85, teaches business principles to South African prisoners. [Details]
Photograph by
Louise Gubb

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		From the Editor
		Dean's Column




Debt Relief Works for Some Poor Nations	Hailing Outside Prophets Can Threaten Inside Profits	Committing Altruism Cloaked in Self-Interest	Queuing Theory Meets Your Morning Latte	More Ideas from the Business School's Faculty	Faculty Publications

In Our Next Issue

The Cost of Hanging Up
When you think about having to change your home, business, or cellular telephone number, does a chill of fear run down your spine and through your pocketbook? Business School Prof. Brian Viard has found evidence to support the idea that lower switching costs actually do translate into lower prices for consumers.

Doctoring the Hatch-Waxman Act
Generic versions of drugs are, of course, considerably less expensive than their brand-name counterparts. In June, the U.S. Senate overwhelmingly approved a bill to speed up the process of allowing generic companies to bring out their own version of a drug, once it goes off patent. The new legislation targets loopholes in a 20 year old bill, the Hatch-Waxman Act, attempting to end abuses of the system by both brand-name and generic drug companies. Jeremy Bulow, Business School professor and former chief economist for the Federal Trade Commission offers supporting arguments to aid FTC members in their efforts to address the issue.

Preparing Students via the Web
Professor Paul Romer has launched Aplia, a company that provides Web-based teaching tools that allow students to more thoroughly prepare for class via the Internet. [Details]

Meeting in Seoul? Be There in Five
As global virtual teams become more of a reality, so do the corresponding logistic and cultural barriers. Managers are tackling these challenges out of necessity. [Details]

Spreadsheet: What's Up

There's a New Arc Builder in Town
Alan Marty, MBA '84, improvised with a garden rake and built a computerized device to help free throw shooters.

Sheep to Go
It's not what you know; it's what you know how to find out in the concierge and relationship marketing business.



Bill Scilacci, Sloan '49 Al Samuels, MBA '95	Students Honor Outstanding Teachers	Who's in the News: A Roundup of Media Mentions.