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Sheep to Go
August, 2003 It's not what you know; it's what you know how to find out in the concierge and relationship marketing business, according to Kathy Sherbrooke, MBA '94. Sharing her experience of starting a business called Circles with classmate Janet Kraus, Sherbrooke told the Business School's spring Women's Conference of her favorite request handled by the $15 million, six-year-old firm. A businessman about to visit a dignitary of an African nation wanted to know what the proper gift would be, and a Circles employee dug into research. "The answer was that the perfect gift would be a flock of sheep. And we arranged to have the sheep there when he needed them," she said. Then there was the New Jersey banker whose black cat wandered off at night. The answer: night goggles that let him spot the errant feline. Not every request demands such creativity from staff, she said. Routine requests ask for restaurant recommendations in unfamiliar cities or thank-you gifts for employees, customers, or Mom. Related Article |
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