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Demand for Cases Up
November, 2003 In the past year, nearly 100,000 copies of cases written under the supervision of Stanford Business School faculty were purchased or downloaded for use in classrooms and boardrooms around the world. The majority of Stanford business cases are distributed nationally through Harvard Business School Publishing, where sales of Stanford cases rose more than 28 percent to about 89,500 copies. The case on Southwest Airlines written by Charles O'Reilly III continues to be the leading seller, including more than 10,000 copies sold in the past 12 months. In addition to those sales, cases written for the School's Center for Electronic Business and Commerce (CEBC) are distributed without charge online. Statistics are sketchier for electronic users, but Web use statistics show that for the month of June 2003, nearly 7,000 copies of 10 CEBC cases were downloaded. A case on Amazon.com appears to be leading the electronic demand, with more than 2,000 copies requested in June alone. Other cases are distributed directly by the Business School. Demand is met by the School's Case Writing office, which produced about 80 new cases during the 2002-03 academic year. Recent subjects have included cell phone giant Nokia, the IPO of Netflix, bidding for Olympic television rights, jetBlue, American Repertory Theatre, the September 11 Fund, and Intel. |
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