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February 2004

Choice in the Marketplace
Customers may not know what they want and second guessing them can be
expensive, according to recent GSB marketing research.
[Details]
Credit Risk Trading
Alumni and finance faculty offer insight into a burgeoning industry in
trading the risks of defaults. [Details]
Leadership
Sloan graduate Loring Knoblauch updates 109-year-old Underwriters
Laboratories. [Details]
Strategy
Saving U.S. history on Ellis Island was entrusted to Lisa Nitze, a veteran
of complex private-public sector projects.
[Details]
Collaboration
A menacing, mechanical Stonehenge emerges from the passion and ashes of a
high-tech startup. [Details]
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February cover

Credit risk derivatives
spread risk of corporate defaults among more investors.
[Details]
Photograph by
Pete McArthur
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