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February 2004 Lessons from Laundry
The Internet is where the washing machine was nearly 100 years ago—made of two barrels with no off switch—suggests Amazon.com founder Jeff Bezos. Speaking to a large audience in Memorial Auditorium, the well-known CEO said he encourages small-team experimentation at Amazon because no one knows for sure what will be the best ways to use new infrastructure. When electric appliances first hit the market, makers introduced flops like shoe warmers and tie presses until they found appliances consumers needed and wanted, he said. Similarly, many Internet businesses have come and gone. Bezos's mantra: "Maximize invention per unit of time" or "let builders build." |
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