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February 2004 e-Newsletter DebutsStanfordKnowledgebase, a free online newsletter filled with easy-to-understand summaries of cutting-edge academic research, books, conferences, and speakers at the School, is now being offered to business and opinion leaders. The monthly publication, launched in October, includes links to papers, video clips, and audio presentations. "This publication helps us expand our mission of creating ideas to deepen and advance the understanding of management and transferring that intellectual capital to the broader community," said Dean Robert L. Joss. "We package the most relevant material available in a digestible and accessible format," said Cathy Castillo, editor of StanfordKnowledgebase. Faculty work outlined in recent issues has included a discussion of underfunded corporate pension funds written by Jeremy Bulow; an excerpt from a book chapter by Jeffrey Pfeffer arguing that some common management practices can actually stifle creativity; and a summary of research by Brian Viard outlining how making telephone numbers portable also lowers the price of the service. "Much of this content is also available through Stanford Business magazine, programs and newsletters from the Alumni Lifelong Learning office, or on the School's website," said Castillo. "This approach is another way busy people can scan for information they may have missed previously." Subscribers can register online at www.gsb.stanford.edu/news/knowledgebase_service.html. |
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