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May 2004 You Heard What?Urban legends take all forms, from alligators in the sewers to the myth that Stanford Business School only accepts applicants with four or more years of work experience. Last fall the MBA admissions team took to the road, visiting some 40 colleges and universities, including four in Europe. They talked to undergrad academic and career counselors to clear up some myths about the GSB. "We had to do a lot of education about the School," says Wendy Hansen, associate director of MBA admissions. "The counselors told us they learned a lot about MBA programs in general and about Stanford specifically—like the fact that we offered financial aid, that we were interested in students without an undergraduate business major, that you could apply with less than two-to-four years of business experience, and that Stanford offers a general management education." The admissions team may also have mentioned that Professor Chip Heath does research about the staying power of urban legends. |
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