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August 2004
Competing for Fans
With a multitude of leisure options and rising ticket prices, alumni/ae in
sports marketing have to be creative to fill the stands.
° Champions of the Turnstiles [Details]
° MBA Students Signup for Front Office #560 [Details]
° A Different Game in College Sports [Details]
Navigating the Course
After five years as dean, Robert Joss clearly has passion for the job as
he guides the School toward a new vision of management education.
[Details]
The Reality of Virtual Games
Virtual game manufacturers are faced with dwindling talent, regulatory
issues, and a shift in user demographics, according to panel members at a
recent entertainment conference. [Details]
Touchy-Feely (Re)Visited
Having missed the "touchy-feely" course while a GSB student,
this alum joins others in tackling Interpersonal Dynamics.
[Details]
Strange Bedfellows
California's controller Steve Westly, MBA '83, and the governor work
across party lines to resolve the state's budget crisis. [Details]
Coaching for the Future
Jim Thompson, MBA '86, sees sports as an ideal activity to teach youth
lessons for life. [Details]
Earth Matters
An alumnus inspires a lecture series on environmental issues. [Details]
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August cover
Illustration by
John Hersey
Alums use creative marketing to fill ballparks,
stadiums, and arenas. [Details]
Photograph by
Brent Humphries
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