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August 2004 A Family of Products
Don't tell Leonard Lauder he ran the family business. "Our credo is we're not a family business—we're a family in business," the longtime chairman of Estee Lauder Companies told a View from the Top audience in March. With 19 brands sold in more than 130 countries, the company is one of the world's leading manufacturers and marketers of prestige-line beauty products, The brands—Clinique, Aveda, Tommy Hilfiger, among them—are seldom linked in consumers' minds. "I had the idea in 1968: Let's put different brands in competition," Lauder said. "Everyone shops at a different counter and thinks they're dealing with individual entities. Talk about sibling rivalry!" |
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