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Stanford Graduate School of Business
Stanford Business

November 2004

Introducing Christa Amsden

Photograph by Vanessa Gavalya
Christa Amsden,
ClassNotes Editor
PHOTOGRAPH BY
VANESSA GAVALYA

With this issue we introduce a new ClassNotes editor, Christa Amsden. She has joined Gale Sperry, who is tip-toeing toward retirement. Gale began working with class secretaries in 1983, at a time when there were fewer than 10 pages of ClassNotes per issue. As the School grew more venerable and more of you had more things to talk about, the job of preparing the ClassNotes section grew more complex. We talk about shepherding the project, but frankly, it's a bit like herding cats. With empathy for Christa, Gale has offered to stay on to aid her transition. I overheard Gale the other day, for instance, imparting to Christa (with a clearing of her throat) that a statistically improbable number of class secretaries have owned pets who ate their columns just before deadline.

Christa is not exactly wet behind the ears, however. Married to a Stanford MBA, she already has read a fair number of your notes, so don't expect her to believe all those golf and tennis scores. Having worked nearly three years in the School's Alumni Relations office, she already has communicated with a number of you about other alumni services, and in a past life, she supervised sophisticated customer support systems in high-tech companies. The School can't always afford the latest, greatest automated customer support, but staff members like Gale Sperry and Christa Amsden work hard at applying skills learned in the for-profit sector toward better service to you and to current students. We will have a more formal farewell to Gale sometime next year, but for now we look forward to Christa's involvement in producing this magazine and trust you will too.

Kathleen O'Toole
Editor

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From the Editor

Dean's Column

Letters to the Editor

Kathleen O'Toole, Editor
Kathleen O'Toole
Editor

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