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Stanford Graduate School of Business
Stanford Business

November 2004

Students Rate Job Recruiters

It didn’t hurt to stock a hotel room with Pepsi products, but that was hardly the reason PepsiCo was named one of three recipients of the inaugural, student-selected Recruiter Excellence Awards. The other companies honored at the June Recruiter Conference sponsored by the School’s Career Management Center were the Boston Consulting Group and Eli Lilly & Co.

The awards committee noted that PepsiCo CEO Steve Reinemund himself interviewed one of the job finalists. He also gave a View from the Top speech and lunched with students. The committee praised the company for clear communication and for quickly informing students after the initial interview if they had been selected for further rounds.

The Boston Consulting Group also was commended for its communication. BCG recruiters “provided feedback throughout the process, and made each interaction pleasant,” students said, and they had “seamless communication between San Francisco and their satellite offices.” BCG was also praised for its outreach to minority students.

Eli Lilly has “shown a genuine, long-term interest in recruiting Stanford students,” according to the committee. “The company sends its best speakers to the School, holds informational sessions, and sponsors conferences. Lilly also is appreciated for its friendly, accommodating, and highly available staff.”

At the conference, Andy Chan, assistant dean and director of the career center, offered tips for successful recruiting. Besides stressing clear and consistent communication, he advised recruiters to:

  • Make the process personal. Think one-to-one rather than mass marketing.
  • Remember that career changers and international students offer unusual talent.
  • Create big jobs that use Stanford MBAs’ full intellectual capacity and education.
  • Explain where the job will take the successful candidate.
  • And finally, Chan said, recruiters should set reasonable goals for themselves. With the Business School’s intimate size, hiring one exceptional student is a success, he explained.


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