May 2005

Alumni Authors

Recently Published

Designing Strategic Cost Systems: How to Unleash the Power of Cost Information
Lianabel Oliver, MBA ’78
John Wiley & Sons, 2004
A guide to designing, developing, and implementing a strategic cost system that takes into account the needs of its users and the maturity level of the organization.

Diccionario LID de Empresa y Economía, 10a Edición
Marcelino Elosua, MBA ’81, et al.
LID Editorial, 2003
First published in 1983 by the Stanford Business School Alumni Association, the English-Spanish dictionary of business terms in its 10th edition contains more than 10,000 entries, with definitions in Spanish, English, French, German, Italian, and Portuguese.

Free Prize Inside!: The Next Big Marketing Idea
Seth Godin, MBA ’84
Penguin Portfolio, 2004
How to create and champion the innovative ideas that make products and services so remarkable they practically sell themselves.

Inspired by the Devil: Part 1—The Gospel According to Judas Iscariot
Joseph M. Luguya, Sloan ’75
Original Books, 2004
In this novel, the fictitious author of a thesis on “Original Virtue” offers an African perspective of spirituality in general and Christianity in particular.

The Internal Economy: How to Apply Market Principles Within Organizations to Make Sense of Budgeting, Rate-Setting, Project-Approval, and Accounting Processes
N. Dean Meyer, MBA ’76
NDMA Publishing, 2004
A guide to applying market economics inside companies to solve a range of resource management and governance challenges.

Journey: The Travels, Tragedies, and Triumphs
Charles V. McAvoy, SEP ’68
Xlibris, 2001
The autobiography recalls memories of a small-town childhood, military service, family life, and a rise up the corporate ladder.

The Love Wife
Gish Jen, Class of 1980
Knopf, 2004
In this comic novel about the realities of mixed-heritage families, “Blondie”—the Caucasian Jane—suspects that the Chinese nanny arranged by her immigrant mother-in-law may have been sent as a concubine, or “love wife.”

The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market
John Zagula and Richard Tong, MBA ’87
Penguin Portfolio, 2004
The coaches who designed this playbook tested and perfected their system as marketing executives at Microsoft and as venture capitalists.

Search: Winning Strategies to Get Your Next Job in the Nonprofit World
Larry Slesinger, MBA ’80
Piemonte Press, 2004
A guide for people interested in working for nonprofit organizations, including foundations.

Three Rivers Form an Ocean: Vignettes of Life in Charleston, SC
James Funk, MBA ’68
AuthorHouse, 2003
The author and his wife learn of the city’s rich history and became avid tellers of it themselves, as they restore a c.1850 carriage house.

True Faith and Allegiance
Peter B. Booth, MBA ’65
Trent’s Prints, 2004
A memoir by a retired U.S. Navy rear admiral that covers three decades of the Cold War and includes a short chapter on his GSB experience.

The Virgin: A Novel
Erik S. Barmack, MBA ’01
St. Martin’s Griffin, 2005
The hot new reality TV show is titled The Virgin in this novel about popular culture’s infatuation with making the private public.

A Sterling Reunion

Cold Calling Van Horne

Viewpoint: A Call to Action for energy Independence

First Person: Tsunami on Koh Phi Phi

Alumni Authors: The Accidental Spy

Alumni Authors: The Business of Words

Alumni Authors: Recently Published

Health Care: Reinventing Drug Development