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Stanford Graduate School of Business
Stanford Business

May 2005

Alum Ambassadors Assist Admissions

Illustration by Frederico Jordan
ILLUSTRATION BY
FREDERICO JORDAN

When Lisa Hersch was in Sydney looking for an MBA program, she knew nothing about Stanford or its Business School. Then she met fellow Australian Tracy Francis, MBA ’02, who sold Hersch and helped her through the application process.

Hersch, MBA ’04, is one of the charter members of the new ambassador program of the MBA Admissions office. Ambassadors help Admissions attract and recruit prospective students, interview candidates, and enroll applicants who have been admitted.

Alumni/ae have long worked with Admissions on an ad hoc basis. Lane MacDonald, MBA ’95, has been involved for years: interviewing applicants, serving as a panelist at Admissions events, and hosting a reception for admits at his Boston area home. “I had such a great experience at the GSB that it is easy to be an ambassador—although that seems like a relatively formal title for what we do,” MacDonald says.

What they do varies with the preferences of the volunteers and the needs of the Admissions office. Involvement may be minimal—ambassadors may email prospective students or attend a dinner for admits. Or they may expend many hours, as Hersch did last summer, when she single-handedly planned, organized, and delivered a Business School information session in Sydney that drew prospects from all over Australia to meet alums from MBA classes spanning 25 years.

“For many prospective applicants, admission to the GSB seems unachievable. I feel it is important for them to realize that people like themselves have been successful in applying,” Hersch says.

“Being an ambassador has been a great way to stay connected to the School and the students,” says MacDonald. More than 500 alums have expressed an interest in becoming Admissions ambassadors, but more are needed, especially in Europe, South and East Asia, South America, and, yes, Australia.

Interested alums can learn more about the program at www.gsb.stanford.edu/login.html; select “MBA Admissions Ambassador Program.” Or call the MBA Admissions office at 650.723.2766.


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