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Stanford Graduate School of Business
Stanford Business

August 2005

Filing System for Microjunk Mess

Illustration by Frederico Jordan
ILLUSTRATION BY
HARRY CAMPBELL

Just when you finally had your closets organized, along came David Arfin, MBA ’91, with the reminder to clean up your microcontent before it turns into a mega-mess.

Microcontent is the stream of instant messages, electronic photos, music files, podcasts, and just plain bits and pieces of information that clutter our electronic closets. Speaking to the MIT/Stanford Venture Lab, Arfin estimated there will be 2 billion mobile phone subscribers worldwide by the end of the year and that 82 billion short-message-service communications will be sent annually via cell phones. And if that isn’t enough microjunk to drive a packrat crazy, there currently are 13 billion songs on person-to-person networks finding their way onto personal computers and MP3 players.

Arfin’s company, GlooLabs, is creating software solutions to allow remote access to all that information. The idea, he said, is to “capture the media, organize it once with whatever management system you prefer—for instance, iTunes—but be able to manage it wherever you are, whether it’s in your living room or on the highway.” Or, one supposes, even in your closet.


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For the Record: Class of 2005 Commencement