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August 2005 Green Advocate Rejects Efficiency
“Efficiency is ugly.” Braungart told an audience sponsored by the School’s business and sustainability group. “Think about falling in love with someone efficiently. Think about efficient sex. Think of a cherry tree blossoming in spring. Nobody says ‘What a waste for just a handful of cherries.’” He focuses on abundant use of materials that can all be reused, rather than returned as toxics to landfills. For example, he worked with Shaw Industries, the world’s largest carpet manufacturer, which has committed to using only products that could be broken down and used again. He also consulted with furniture maker Herman Miller on the creation of the Mirra chair, which is made entirely of reusable components. But there are still manufacturers that extract natural resources from the land and return them as toxic landfill. “If you’re looking for weapons of mass destruction,” he said, “here they are.” |
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