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November 2005 Stanford Brand Spans Globe
Bev Smith, the administrative director of the Stanford Executive Program, does a fair amount of traveling to make sure Stanford’s name is out in the world. On a recent trip to Hong Kong, she and Priya Singh, the marketing director for executive education, were walking along Des Voeux Road after a courtesy call at the Hong Kong Police Department. “Priya had just mentioned that in Singapore you could be arrested for dropping a Kleenex in the street,” Smith recalls, “when I looked down and realized, oh no, my bag was open and my business cards gone.” Back at Stanford she received an email from one Jay Chan. “I found a bunch of your name cards outside Landmark Department Store in Central, Hong Kong,” he wrote. “As a Stanford graduate, I didn’t appreciate people trampling over the logo of my alma mater so I picked them up. If you are staying in Central or Admiralty, I can drop them at your hotel.” Says Smith: “So Stanford does have a brand in Hong Kong.” |
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