MAY 2006
Extra Credit
Here are introductions to other interesting research information available online. Each includes keywords that, when used together in Google or Yahoo, should lead to the proper link.
The Motives Behind Energy Conservation
In a crisis, consumers can change behavior rapidly, such as cutting their energy use 12 percent at the peak of the 2000 California electricity crisis. Researchers Professor Peter Reiss and Matthew White found households cut consumption in response to rising prices, but also because of public service campaigns urging them to conserve energy. Search online on "Reiss White W8687."
Consumers Feast on Restaurant Ratings
When Los Angeles started rating restaurant hygiene a few years ago, the information was snapped up by consumers and by the restaurants themselves, who worked to improve quality. Professor Phillip Leslie says a rating system wouldn’t work in all industries, but when consumers and merchants agree on quality standards, it can produce impressive results. Search online on "Leslie restaurant hygiene."