Stanford Business

MAY 2006


Newsmakers

The DISH on Lifetime’s Bryson


Louise Henry Bryson, MBA ’79, recruited customers to her side
in a battle with DISH Network.
Photo courtesy of
Lifetime Television

She distributes dramatic soap operas and movies that appeal to women, but Louise Henry Bryson, MBA ’79, was a star in her own drama in January when contract negotiations broke down between her network, Lifetime Television, and EchoStar Communications, the parent company of DISH Network satellite television service. Claiming Bryson was asking too much for a contract renewal, Dish pulled two popular Lifetime channels off its service on New Year’s Eve. Bryson accused Dish of not listening to its customers, and her unit launched a “Take Back Your Lifetime” campaign that urged Dish customers to switch to another satellite or cable provider. When the parties finally reached a multiyear distribution agreement in late January, Bryson thanked “our loyal viewers, women’s advocates, and community leaders for their outspoken support, which is a testament to the importance of these two networks to American women.”

According to Multichannel News, Bryson began her TV career writing and producing documentaries but then “went where I was needed.” She advises young women to be flexible in their careers. “There’s no straight line to the top.”

Google’s First Suit

How does the first business guy get hired into a high-tech company? For Omid Kordestani, MBA ’91, the offer came in 1999 following a five-hour interview around a Ping-Pong table with Google’s entire staff of 11 engineers, after which he took the entire crew to dinner. Three years later he negotiated a search partnership with America Online that seemed risky to Google’s founders but turned out to be very profitable.

As the company’s senior vice president of global sales and business development, Kordestani is known today inside Google not just for his business acumen but for his sharp wardrobe, habit of hugging colleagues, and peacemaking skills when executives disagree, according to a recent profile of him in the Wall Street Journal.

Island Hopping by Car


After seeing high-speed ferries succeed in Europe (like the one pictured here in the Canary Islands), Timothy Dick, MBA ’89, brought the concept to Hawaii.
Photo by Julie Loo

Imagine piling your family in the car for the trip from Maui or Kauai to Honolulu in just three hours at about half the price of flying. That may be possible in 2009, thanks to Timothy Dick, MBA ’89, a consultant who first saw the latest generation of large, high-speed catamaran ferries operating in 2001 from Spain to the isle of Majorca. On a later trip to Hawaii, Dick was surprised that no similar ferry operated, so he recruited Hawaiian partners to tackle the project. After many government hearings and other meetings, Hawaii Superferry secured a $140 million federally guaranteed loan in 2004.

“It took someone that wasn’t tied to the way things worked in the past to bring the idea from blank paper to the table,” John Garibaldi, a former Aloha Airlines executive that Dick recruited to the project, told the Honolulu Star-Bulletin. “This project has excited the whole state.”

Grads Go Gung-Ho on Green Startups

Business student clubs devoted to exploring green energy ideas at Stanford and the University of California at Berkeley have led to the formation of new eco-friendly businesses, according to the San Francisco Business Times. Among the green entrepreneurs are Jeremy Sokulsky, MBA ’04; Carl Palmer, MBA ’03; and Alicia Seiger, MBA ’02.

Sokulsky launched Environmental Incentives, a consulting company working on land conservation, wind energy, and ecological trading systems. Palmer founded Beartooth Capital, a for-profit that invests in protecting ecologically sensitive land through ranch real estate investments near Yellowstone National Park. Seiger is vice president of corporate sales and business development for TerraPass, a new company that sells yearly passes to people who want to offset the carbon dioxide pollution of their cars with investments in projects that produce cleaner energy.

Musical Riffs

Sometimes it can be a very small world. A recent Boston Globe profile of jazz trumpeter Phil Grenadier notes that he began playing with family members, including his guitar-playing brother Steve Grenadier, who today is the School’s William F. Sharpe Professor of Financial Economics.

Phil said he regretted studying liberal arts and not music in college, although he did take some professional lessons from trumpeter Tom Harrell, who today is a Grammy-nominated composer and trumpet player. Harrell is the son of the late Thomas W. Harrell, a member of the Business School faculty for 50 years until his death in 2002.

Not Really What the Doctor Ordered

The call that sent Ann Livermore, MBA ’82, rushing to the hospital came last July. A kidney, which she had waited months for as a result of complications from a childhood disease, was suddenly available. Organ transplant or not, Livermore was phoning her lieutenants at Hewlett-Packard’s Technology Solutions Group within three days. HP CEO Mark Hurd told Business Week that he “finally asked if someone would please go in there and take her laptop away.”

A few months later, HP reported great success for Livermore’s unit when it posted operating earnings of $405 million, about four times the total of a year earlier. “Livermore’s unit is now a key reason HP’s stock is on a tear,” the magazine said in January.

Stepping In, Not On the Founders’ Shoes

Successful entrepreneurs often face the realization that they don’t have the skills to greatly expand their companies. If they don’t want to sell out, one option is to hire an executive to share the power. Derek Mercer, founder of Recruitmax Inc., a maker of software for human resource professionals, chose Jim Philip, MBA ’95, to replace himself as president because of Philip’s investment banking and technology start-up background.

Philip helped the company raise $17.2 million and quadrupled its workforce within 28 months. “The first challenge,” he told the New York Times, “was to stop thinking like a private company and to start thinking like a public one—making sure all the controls are in place in the post-Enron world of public companies, making sure we’ve got a management team that would play well in front of Wall Street analysts.”

The experience was not easy for Mercer either. “Bringing in Jim required trust in someone else to see and execute the vision,” he said. “You’ve got to relinquish some control of the company, just like I did with my kids when they got older, and that’s hard to do.”

Microsoft’s Game Guru

Within Microsoft’s Entertainment and Devices division, they refer to Feb. 14, 2000, as the Valentine’s Day Massacre. That’s the day that Robert “Robbie” Bach, MBA ’88, and allies managed over three hours to convince Microsoft founder Bill Gates and CEO Steve Ballmer, Class of ’81, to let them build a game-playing machine around a specialized operating system rather than Windows. “None of us have ever forgotten that meeting,” said Bach, who launched the second version of Microsoft’s game console, the Xbox 360, simultaneously last November in the United States, Europe, and Japan.

Promoted in 2005 to president of the Entertainment and Devices division, Bach has “emerged as the bridge between Microsoft’s past success and future ambition,” BusinessWeek said. He is focused on competing with Sony not just on game products but on the convergence of TV, video, and music in the digital living room.

Bach doesn’t live his whole life digitally, however. He prefers playing real basketball a couple times a week, the magazine reported, and doesn’t let his three children play videogames during the week.

The Camera Never Lies

When he was laid off for the second time, Daniel Markovitz, MBA ’92, decided to treat his job search as a job, complete with scheduled time for research, meetings, and fun activities so that the search wouldn’t slide. “I did mock interviews with friends and reviewed videotapes of them to see how to improve,” he wrote in a column on the Wall Street Journal’s CareerJournal.com website. “I couldn’t see it until it was on video, but I had a beaten, pessimistic air about me.”

Markovitz also advises laid-off job seekers to get out of the house, limit their time on the internet, and get dressed at least in business casual, even when spending a day working at home. He is now a New York–based trainer for IBT-USA Inc., a corporate-efficiency training company.

Behemoth Brewer Sets Sights on Bud

Belgium-based brewer InBev promoted Brazilian Carlos Brito, MBA ’89, as the group’s CEO in December. InBev was created in 2004 as a merger of Brazil’s AmBev and Interbrew of Belgium. According to Latin Finance, “Brito’s challenge is to increase sales and allow InBev to overtake Anheuser-Busch of the U.S. as the world’s biggest brewer by sales.”

Brito was named AmBev CEO in January 2004, shortly before the merger with InBev, and was later promoted to president for the Americas, where he is credited with turning around Labatt’s, the company’s ailing Canadian brewer.

No Joystick Required

Seattle may be known for its coffee but it is also becoming known as a hotbed for “casual gaming” startups—companies like PopCap, headed by David Roberts, MBA ’87, and Big Fish Games, headed by Paul Thelen, MBA ’95. Their goal is to expand computer gaming to an older crowd that casually plays games like canasta, Scrabble, or poker rather than the intensive videogames that draw a younger demographic. One analyst predicted the casual-game market will double to $2.2 billion in the next two years, according to the Seattle Post-Intelligencer.

PopCap’s easy-to-play puzzle, word, and card games have been downloaded more than 175 million times, Roberts says, but he has his eyes set on a much bigger market. “Good software companies should get half of their business from outside the U.S., and PopCap is sitting around 10 percent … so it really meant let’s go and do that in a big way,” he told the Post-Intelligencer shortly after announcing the opening of a new office in Dublin, Ireland, to translate games into French, German, Swedish, and other languages. The 6-year-old Seattle-based company has 60 employees and expects to add 50 over five years.

Meanwhile, 3-year-old Big Fish has 55 employees and announced a $5 million round of financing in December to translate its games and expand internationally.

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