AUGUST 2006
Extra Credit
Here are introductions to other interesting research information available online. Each includes keywords that, when used together in Google or Yahoo, should lead to the proper link.
The Four-Minute Search for the Perfect Mate
Women say that they rate intelligence over attractiveness in their search for a mate, but when they “speed date” physical attractiveness leads their list. Marketing Professor Itamar Simonson, and two others studied the choices of graduate students who were matched up for four-minute dates, after which each was asked if they wanted a real date with the same person. With little time to assess attributes, physical attractiveness won out with both sexes. [Details]
In the Battle of the Sexes, Men Play the Game Differently
Men are far more likely than women to choose competitive environments,
whether it’s a poker tournament or a scramble up the corporate ladder.
Research coauthored by Stanford economist Muriel Niederle found that
even when women performed a task at the same level as men, they were far
less likely to enter a competition to test their skills against others.
[Details
]
Music Industry Could Use Internet Piracy to Strategic Advantage
Digital piracy costs music, movie, and software industries billions, but suing file-sharing internet networks and the consumers who use them to trade copyrighted material can backfire, argues Tunay Tunca, assistant professor of operations, information, and technology at the Business School. He suggests that legal producers of digital goods can benefit from strategically using the presence of file sharers to reduce damage from big commercial pirates. [Details]
