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Quotable
"All those other jobs molded me along the way."
Intel CEO Paul Otellini explaining that he deliberately worked in as many Intel departments as possible, including field operations, marketing, product development, and global sales, on his way to becoming the first non-engineer to head thechip-making company. He spoke in November as part of the View From the Top series.
Photo by Anne Knudsen
Alumni Snippets
For the Record
Employment Report: MBA Class of 2008
New Ventures
Trail Guide for Career Changers
After rebooting professionally a number of times, Lee Callaway, Sloan ’77, repotted himself once again as an online resource for people—some retired, some not—who want to change their lives and take off in new, meaningful directions. Callaway’s new venture for new venturers is a website called RebootYou.com, which both inspires and informs. It features stories about people who have successfully changed course, suggestions for volunteer and career opportunities, and a list of books, web links, seminars, and more, all designed to guide the rebooter-to-be.
Software Helps Artists Climb Music Charts
Only a year after cofounding Topspin, Shamal Ranasinghe, MBA ’00, found himself and his company on the cover of Billboard as part of the magazine’s first “Indie visionaries list.” Topspin, one of 10 companies or performers so honored, provides independent musical artists and their agents with the tools they need to market their wares. The Topspin system organizes artists’ music, fulfills orders, collects information about fans, and keeps track of all of the above and more.
“Individually, none of these ideas are in any way new,” the magazine said. “But what’s revolutionary about Topspin is how it aggregates all the tools needed to pursue any of these strategies into one easy-to-use platform.” Information about Topspin can be found at TopspinMedia.com.
The Gang’s All Here
In every office there are certain roles that don’t have a job description. Consider, for example, the greeting card person—he or she who boasts a mental Rolodex listing every staff birthday and anniversary and skulks around with a paper Hallmark tucked in a file folder for officemates to sign before each special occasion. But times have changed, and thanks to GroupCard, founded by John Anderson, MBA ’07, all the greeting card person has to do now is select an appropriate card online from GroupCard.com, then notify friends all over the world to add their wishes. The online message is free, but the company will print the card in permanent form for a fee.
Tableau Software Makes Numbers Dance
Tableau Software was a winner right out of the gate. The Seattle-based company's user-friendly data-visualization software was named a PC magazine "best product of the year" in 2005, the first year it was offered. Since then, Tableau, cofounded and led by Christian Chabot, MBA '00, has won other awards, including separate 2008 "best" citations for both its server and desktop software programs. It was also named one of the 50 fastest- growing software companies by Inc. magazine, and last fall announced series-B funding of $10 million for further development and expansion.
Tableau's software is based on a proprietary technology called VizQL, a visualization query language that makes information from databases and spreadsheets almost instantly accessible in an easy-to-read form. It was developed by Stanford computer scientists and Tableau cofounders Professor Pat Hanrahan and Chris Stolte, PhD '08, Engineering.
Large Market for Small Ads
Say online video and quality isn't exactly the first word that springs to mind. But not all videos are created by 16-year-olds for their friends, and many top brands—like Wal-Mart, Visa, Sony Pictures, and CBS—have acknowledged that web video presents an audience worth tapping. These companies, their agencies, and other brands have turned to the online advertising network BrightRoll to find appropriate web markets for their products.
BrightRoll, cofounded by Tod Sacerdoti, MBA '03, provides pre-roll—user-initiated advertising that runs just before a video clip. BrightRoll marked its billionth hit for Zenith Optimedia, Hewlett-Packard's advertising agency, in September 2007, only 14 months after the company's founding.
Another Way to Wager
When Eric Baker, MBA '01, cofounded the American online ticket exchange StubHub, people called him a scalper. Baker left StubHub in 2004 and moved to England to found the European ticket exchange Viagogo in 2006. There he's been called a tout.
But whatever you call the middleman between re-sellers and buyers of tickets for sports and entertainment events, Viagogo is flourishing in Europe and has expanded to the American market. One innovative product: the Viagogo "victory pass," which guarantees American football fans the right to purchase a Super Bowl ticket at face value if their team makes it to the championship game.
Scalped Super Bowl tickets have gone for many times face value in the past. For example, according to Forbes, in 2007 an average resold ticket for Super Bowl xli between the Chicago Bears and the Indianapolis Colts sold for $4,004—on StubHub, as it happens.
Viagogo victory pass prices fluctuated as the season evolved. In late October, a pass for the then-unbeaten Tennessee Titans could be locked in at $1,132, versus $65 for the never-say-die fans of the hapless, winless Cincinnati Bengals.
Fold-Up Flying Machine Goes 120 mph

It flies, it floats, it folds its wings. The Icon A5, a twin-seater in the recently designated class "light sport aircraft," made its public debut last year. Founder and CEO of Icon Aircraft is Kirk Hawkins, Sloan '05.
Hawkins, who has flown far more complicated planes, ranging from F-16s to Boeing 767s, aimed for a simple, user-friendly design that would appeal to recreational pilots. The plane's instrument panel appears no harder to read than a sports car's. The aircraft has a top speed of 120 miles per hour, runs on unleaded gasoline, and with its wings folded can be stowed in a garage, towed by a car, or carried in the back of a pickup truck. And just in case, there's an optional rocket-propelled, full-plane parachute.
The Icon A5 is priced at about $139,000. The company expects to begin deliveries in late 2010.
Photo courtesy of Icon Aircraft
Spreadsheet
In Remembrance of Fledgling Leaders

A procession of MBA students makes its way to a memorial service honoring three GSB students killed in an Oct. 10 automobile crash. Chris Sahm, class of '09, and Viet Nguyen and Micah Springer, class of '10, were en route to a retreat near Big Sur when their car veered off Highway 1. Relatives, classmates, faculty, and staff shared memories and stories at the service the following week. A wellspringof support came from within the GSB as well as the Stanford community and other business schools around the nation.
Photo by Chari Ratwatte, Class of '09
Myanmar MBA Degree Started by Alumna
Half a century ago, a young woman in Burma—now known as Myanmar—received a scholarship from her country to attend a foreign MBA program. For reasons she ascribes to “good karma” as much as to advice from her professors, Yi Yi Myint, MBA '61, chose Stanford Business School. After two years in California, degree in hand, she returned home to serve for 40 years as a professor at the Institute of Economics, Yangon, where in 1995 she founded the first MBA program in Myanmar.
“I was there with my Stanford MBA experience at a time when the university authorities wanted to have a Myanmar MBA,” she wrote in an email from Yangon. The university had hoped, but failed, to partner with an international business school, she said, and the idea of a two-year graduate program based on the Stanford model as she remembered it “let loose all the pent-up inspirations of years ago.” Of 699 applicants, 45 were admitted the first year. Myint headed the program, and classes were taught by the institute's regular faculty and guest lecturers, who “provided international flavor, color, and perspectives.”
In the 14 years since its founding, the Myanmar program has been quite successful, she wrote, and it has expanded to an executive session as well as an online MBA. “The first few batches of MBAs found employment with UN agencies, NGOs, branches of foreign companies, and even at embassies. Now more are with multinational corporations, Myanmar banks, and other businesses. We have no accreditation, but some MBAs who continued in other international programs did very well and returned with renewed confidence. Some are in overseas jobs as well.”
Writing to her class secretary, Fred Rehmus, last fall, she said, “the imprint of Stanford, the spirit and culture of the MBA experience stayed with me.”
Retired from the Institute of Economics, Myint remains active in women's and business affairs. She is an advisor to the Myanmar Women's Entrepreneur Association, which she founded, and an executive committee member of the Myanmar National Academy of Arts and Science. Last June she led a delegation of Myanmar women to Hanoi to take part in the 18th Global Summit of Women. It was, she remarked pointedly, “perhaps my payback for being one of only four women MBA students at Stanford during my entire two years there!”
Repotting in Chocolate
When Dana Packard, MBA '92, a veteran of five startups in the 1990s, lost her job in the dot-com bust of 2000 at the very same time her husband lost his, it seemed like the perfect time to reevaluate. Packard remembers the two of them walking along the beach in Capitola, Calif., asking themselves, did they really want to stay in Silicon Valley and the high-tech job market? The answer was no.
Over the next few years they hunkered down on a small property they had bought near the Napa Valley during the internet bubble, and while Packard's husband, Byron Dooley, went to school to study winemaking, Packard wrote a business plan for a company that would produce high-quality, homemade chocolates—long a hobby of hers—which she planned to sell in inexpensive packaging at an honest price. She named the company Honest Chocolates and began selling her confections online.
In 2004, the couple moved again, this time to the wine-friendly Yamhill Valley of Oregon, where Packard opened her first shop and Dooley started making wine. Packard now has five part-time folks who help out at her stores in McMinnville and Newberg, as well as in the company's kitchen in Carlton, where she specializes in making chocolates that complement red wines and port. Dooley's wine-tasting room is a convenient couple of steps away.
Strictly in the interest of research, we ordered a bag of assorted morsels from McMinnville: a dark-chocolate-dipped ganache with raspberries immersed overnight in Dooley's 2006 pinot noir, a chocolate-covered ganache with cherries soaked in port, a crisp dark chocolate bark studded with nuts.
Oh, don't ask! If you want to taste for yourself, you should know that Packard ships fall through spring, when the chocolates won't melt in the mail. In summer, you'll have to go to Oregon. It could be worse.
Search for Dean Begins
A search committee to select a Business School dean to succeed Robert L. Joss began its work in December. It is chaired by Stanford Provost John Etchemendy and John Roberts, the John H. Scully Professor of Economics, Strategic Management, and International Business at the School.
Other committee members include Business School faculty members Jennifer Aaker, Erica Plambeck, Peter DeMarzo, Madhav Rajan, and Deborah Gruenfeld; Joseph Bankman, Stanford Law School professor; Stephanie Kalfayan, University vice provost for academic affairs; Business School alumni Gene Sykes, MBA '84, and Thomas Friel, MBA '73; and students Brad Hively, MBA class of '09, and Gabrielle Adams, doctoral student. The final member is David Kennedy, Business School associate dean for development who recently became senior associate vice president in the Stanford University Office of Development.
In announcing the committee members, Etchemendy said the group would spend December and January gathering input from the Business School community about needs of the School and desirable characteristics for the next dean to possess, as well as recommendations for specific candidates.
In September Joss announced he would step down at the end of the current academic year after 10 years as dean.Communications to the search committee may be submitted electronically to deansearch@stanford.edu.
Ballmer on Timing
Steve Ballmer, MBA class of '81, famously dropped out of Stanford Business School in 1980 to join his Harvard classmate Bill Gates in a "crazy little software company," Microsoft. Ballmer nearly quit the company soon after, when Gates wanted to increase employees from 30 people to 48. But he didn't leave, and some 91,000 employees later, he is CEO of the tech giant.
As Microsoft has grown, Ballmer's leadership style has had to evolve, he told a standing-room-only audience at the School's View from the Top series in September. What it took to be leader of a company with one line of business is vastly different from what is required to run Microsoft with its increasing number of products, including servers, consumer electronics, and information/media.
"We have big projects, little projects, incubation efforts, research, acquisitions, and internal development."
If he could change one decision he has made since becoming CEO in 2000, Ballmer said he would have pushed the company to start developing internet search products earlier. When he spoke, Microsoft had about 10 percent of the search advertising market, trailing both Google and Yahoo.
When asked by a curious student for more details about his decision to leave the Business School, Ballmer said it was the right thing for him to do at the time. "It's not for everybody. You've got to be in the right place in your life, and it's got to be the right opportunity." But if it is, he said, "you should seize it."
CFO: Chief Fall Guy for Too Many CEOs
Leadership involves qualities like competence, generosity, compassion, humility, and morality, Mike McCaffery, MBA '82, told Sloan Fellows during an informal discussion in October. Unfortunately, those sterling values weren't always on public display as the economy went into freefall late last year.
McCaffery is managing director and CEO of Makena Capital Management, which offers a pooled investment fund for small colleges and other investors much like the endowment fund he previously managed for Stanford. "As a leader, I hated the last few years of Wall Street," he said. "When bank after bank was having problems, who was the first person to go? The CFO. I think that's horrible. I mean, do you want to work for [a CEO] like that? I think when things are going badly, the leader should step up and take the blame.
"I have been struck by just how quickly some of the Masters of the Universe—the people who get the pencil sketches in the Wall Street Journal, the guys who make zillions of dollars—man, how quickly they have come back to Earth."
There's a big difference between competence and cockiness, McCaffery noted, and an oversized ego can kill. "The minute you think you're smarter than the other guy, boy, are you in for a comeuppance. Particularly in my profession, you don't just have other people to make you look stupid, the market can really make you look stupid!"
McCaffery sees a failure of leadership across the board. "I don't think leadership stays on the high road in this country," he said. "And I'm not just talking about business." He said he blames politicians, and even athletes, more than business leaders, "because I think they have more opportunity to lead us than business people do—and more and more they disappoint us."
Take Stock in the Now to Benefit Tomorrow
Even as they face an uncertain economy, today's business students can take comfort in the words of Manuel Medina-Mora, MBA '76, chairman and CEO of Citigroup Latin America and Mexico.
"Thirty years ago, I was where you are now," Medina-Mora said last November, recalling his graduation in the midst of a downturn that started with the Mideast oil crisis in 1973 and lasted until 1977. The current economic crisis is the fifth in his career, he said. "Economic cycles are always there, and those of us who understand that well can profit from it."
Medina-Mora, who spoke as part of the School's Global Speaker Series, urged his audience to pay close attention to how things play out. "What you can learn from what is happening today is going to serve you all your life," he said. "No matter what part of the world economy you decide to make your careers, this is a great moment to learn."
Photo by Steve Castillo
Cellular Scold
Miss the way your mother used to remind you to sit up straight and eat your vegetables? Don't fret. Mom is back in the form of Wellphone, a digital nag that will help keep you on the straight and narrow-waisted.
Wellphone can be added to any cell phone at no charge. It reminds you when it's time to exercise, encourages you to record your progress, gives instant tips on nutrition or diet, helps you find a gym or a dental office in your neighborhood, and performs a host of other health and fitness-related services. Just like Mom! And the fact that Wellphone is portable means you know Mom is always looking over your shoulder.
The cellular scold was introduced last year by Wellsphere, an online wellness company founded in 2007 by Ron Gutman and Dave Kashen, both MBA '05. Wellsphere is both an information site and a social network, with some 1,500 bloggers who write about health-related topics at Wellsphere.com. By late 2008, the mothership Wellsphere was being visited by more than 2 million people a month.
Portable Incubator Hatched for India
Every year 20 million premature or low-birth-weight children are born, many of them in rural areas of developing countries where they have no hope of receiving the medical care they need to survive. Enter Stanford's Entrepreneurial Design for Extreme Affordability, a two-quarter course co-taught by the Business School's Jim Patell in which graduate students across the University look for practical solutions to the problems of the global poor. One of its promising products is the Embrace, an inexpensive ($25 estimated) portable incubator designed to resemble a sleeping bag and heated by a material that keeps bag and baby at a constant temperature of 98.6 degrees for four hours without electricity.
The Embrace organization is itself in the incubation stage. The four-student team came up with the idea and developed it in class in 2007. Last June, two of the original team members, Jane Chen (at left), MBA '08, and Rahul Panicker, PhD '08, Engineering, won an Echoing Green Fellowship, which provides seed funding for the project of up to $90,000 over two years. The organization has since received nonprofit status, the incubator and its heating system has a provisional patent, and Chen and Panicker are now in India conducting clinical tests of the Embrace. If all goes well, they will return to India later this year to test it in a community setting. See EmbraceGlobal.org.
Photo by Silicon Valley Business Journal.
Bush Cites Alum for Post-Katrina Work
During his first year at the Business School, Daryn Dodson, MBA '07, made a solo trek to New Orleans to see for himself how the area had been upended by Hurricane Katrina. The following year he organized a group of his fellow students to visit the city as part of a service learning trip; they spent 10 days gutting flood-damaged homes.
Dodson remained struck by the immense challenges faced by small businesses in the area. After graduation he took a job with Idea Village, a nonprofit that works to stabilize local companies in New Orleans. There he is director of Village Ventures, assigned to recruit MBA students to come to the city and provide technical assistance and advice on business strategy to small business owners.
Last August, during a speech in New Orleans, former President Bush singled out Dodson's efforts to rebuild the city's business community. Rather than remain in the Bay Area and join the region's lucrative high-tech boom, Bush said, Dodson "felt the need to come back to New Orleans to help. This bright man decided, instead of trying to seek his own personal wealth, to come here and help people realize the blessings of entrepreneurship, all aiming to add value and to create jobs here in New Orleans."
Photo Courtesy of Daryn Dodson.
