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New Research Center Named for Srinivasan
October 2006
STANFORD GRADUATE SCHOOL OF BUSINESS—India's Great Lakes Institute of Management has created the Kotler-Srinivasan Centre for Research in Marketing to develop knowledge in marketing, focusing on research in India and its global role. The center is named for Professor Philip Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing of the Kellogg School of Management, and V. Seenu Srinivasan, the Adams Distinguished Professor of Management at the Stanford Graduate School of Business.
Great Lakes Institute, located in Chennai (formerly Madras) in the Indian state of Tamil Nadu, announced creation of the new center in July 2006.
Speaking on this occasion, Dr. Bala Balachandran, founder and honorary dean of the school, said, "Given the natural core competencies and expertise on hand, we at Great Lakes have decided to make marketing our focus." The research center will focus on marketing and sales research in India and will help transfer global concepts to local needs. Professor Srinivasan will act as an advisor to the center. He has given several talks on market research topics at the Great Lakes Institute.