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December 2011

Research

The Lonely Shopper

Stanford marketing professor Baba Shiv finds that people who are lonely prefer products that the majority don't prefer — but only in private.

Are We Happy Yet? The Unexpected Links Between Happiness and Choice

Choices that make people happy are complex according to research coauthored by business school Professor Jennifer Aaker. Factors include how old the subject is, his or her view of time, and is she focused on the present or the future?

California Pension Debt Continues to Grow

Stanford Study Shows Pension Share of Budget Likely to Triple

Everyday Low Pricing May Not Be the Best Strategy for Supermarkets

Supermarkets either advertise themselves as offering "everyday low pricing" or holding sales with special promotional pricing. New research coauthored by Stanford's Harikesh Nair says one model has lower fixed costs and the other produces higher revenues.

Speakers

Patagonia Keeps a Close Eye on Its Supply Chain

Seen as a leader in sustainable business practices, Patagonia tracks every step in the manufacture of its products to be sure there are "no unintended consequences of our actions," says founder Yvon Chouinard.

Why Are Social Entrepreneurs Like Ginger Rogers?

Social entrepreneurs, those organizations and individuals who work to improve major social issues, don't have the networks and financial systems of traditional entrepreneurs, Sally Osberg, president of the Skoll Foundation told a Stanford MBA audience. Like Ginger Rogers dancing in a 1940s musical, they face the same issues as traditional entrepreneurs, but must do it backwards in high heels.

Available Money and Billions of Internet Users Attract Venture Capitalists

The U.S. economy is still sluggish, but venture capitalists who spoke at Stanford said the outlook for investing is bullish.

Books

No Higher Honor: A Memoir of My Years in Washington

Former U.S. Secretary of State and Stanford professor Condoleezza Rice outlines her 8 years in the Bush Administration including details surrounding 9/11 and the Iraq War.

Executive Education Programs