Multimedia
The Early Days of Facebook: Matt Cohler, vice president of product management for Facebook- Opportunities In Environmental Area: Mark Tercek, the managing director at Goldman Sachs Center for Environmental Markets, highlights the benefits of the company's environmental initiatives.
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Readers’ Favorites
Stories most frequently read online in the past month:
- How Much Will We Pay for a Year of Life?
- Could Wal-Mart Force Health Care Reform?
- The Socioeconomics of Coffee
- Reforming the U.S. Health Care System Is an Elusive Goal
- Asia’s Future as a High-Tech Innovator
Resources
- Stanford on ITunes
- How Everyday Things Are Made
- Securities Class Action Clearinghouse created by Stanford Law School
- Stanford Law and Policy Review
Publications
Questions? Comments?
June 2008
Highlights
- Want (Your Product) to Look Good? Follow Something Bad
- Taking a More Accurate Measure of U.S. Poverty
- When Cars and People Compete for Food
- Principles Managers Can Use for Outstanding Results
- A Reference Source for Legal Actions
- First Person
- Something to Read
Marketing
Want (Your Product) to Look Good? Follow Something Bad
In marketing, context can be as critical as content. Recent research by Zakary Tormala and others finds that messages are perceived as more powerful when they are preceded by different messages that appear to have less substance or to be authored by someone with lesser credibility.
Society
Taking a More Active Measure of U.S. Poverty
The new Stanford Poverty Count, created by the Stanford Center for the Study of Poverty and Inequality, aims to provide an accurate measure of how much poverty there is in the United States by regularly calculating and publishing an alternative to the official poverty index, an outdated yardstick developed in 1963.
When Cars and People Compete for Food
High food prices once again are being linked to high energy costs. Recalling the similar trend in 1973-74, Stanford researchers recall two key lessons. First, attempts to gain U.S. price stability create global price instability. And second, once policies are established to protect food markets, they are not easily dismantled.
Management
Principles Managers Can Use for Outstanding Results
An experienced team recommends four principles nonprofit managers should follow to create breakthrough results. (From the Stanford Social Innovation Review)
First Person
MercadoLibre Is Cornering Latin American Online Sales Market
Latin America is the fastest-growing internet user market in the world. This is good news for MercadoLibre, the Buenos Aires-based online sales firm founded a decade ago by two members of the Business School’s MBA class of 1999. (includes video)
A Firsthand Look at Search Funds
Four experienced entrepreneurs offer firsthand view of search funds. ( 1hr:14)
Cleaning Up Congressional Campaigns
Lawrence Lessig, the Stanford professor known as the Elvis of cyberlaw and cofounder of Creative Commons, is taking on the U.S. system for financing congressional campaigns, with an eye to reconfiguring the current influences. (From Stanford Lawyer)
Something to Read
Entrepreneuring: The Ten Commandments of
Building a Growth Company (4th edition)
Steven C. Brandt
Building a business is tough work, even in the best of times. Steven Brandt, emeritus senior lecturer at the Graduate School of Business, lists ten commandments he believes have stood the test of time in helping entreprenuers launch successful firms and keep them afloat. (downloadable book)
Keeping Technology Clean
While there is no standard definition of clean technology, it generally involves products, services, and processes that harness renewable materials and energy sources, save natural resources, and cut or eliminate emissions and wastes. The Business School's Jackson Library has assembled a collection of recent articles addressing this topic.