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Knowledgebase


March 2009

Highlights

  1. Space Junk: What Goes Up Must Come Down
  2. Does Consumer Happiness = Time or Money Spent?
  3. The Vote Is Still Out on Blame for Katrina
  4. Financial Institutions Caused This Mess
  5. Stiglitz: Today’s Market Shouldn’t Be a Surprise
  6. Facts About U.S. Dependence on Oil
  7. It's a Good Year to Be a New Graduate
  8. There Is Still Money Out There for Entrepreneurs
  9. Colombia Is a Good Investment
  10. Hemp May Save Trees and Shrink Landfills
  11. Readers' Favorites
 

Public Policy

Space Junk: What Goes Up Must Come Down

Enforcing existing rules requiring space programs to take out their own trash could stem the growing threat of millions of dollars worth of orbiting satellites colliding with space junk say Stanford researchers. The rules are already on the books; they are merely being ignored says Professor Lawrence Wein.

Marketing

Does Consumer Happiness = Time or Money Spent?

Advertising that focuses on how customers experience the product produces better results than focusing on money. "Because a person's experience with a product tends to foster feelings of personal connection with it, referring to time typically leads to more favorable attitudes -- and to more purchases," says Professor Jennifer Aaker, one of the authors of a recent study.

Politics

The Vote Is Still Out on Blame for Katrina

In the wake of Hurricane Katrina's devastation, voters may look beyond political loyalties and carry the blame for the disaster into their next voting booth say researchers Neil Malhotra and Alexander Kuo.

The Economy

Financial Institutions Caused This Mess

Financial institutions themselves, not their customers, caused  the current economic crisis, Richard Kovacevich, MBA '67, chairman of Wells Fargo, told a Stanford audience.(Video)

Stiglitz: Today's Market Shouldn't Be a Surprise

The Great Depression taught lessons about financial market behavior that were forgotten, says economist Joseph Stiglitz who blames both Wall Street and mortgage lenders for the current economic chaos. (Story & Video)

Facts About U.S. Dependence on Oil

Key facts and figures describing global and United States' energy and oil consumption, the history and evolution of the oil industry, and the relationship between U.S. oil consumption and national security are compiled in this research paper. Authors Andrew Grove, Robert Burgelman, and Debra Schifrin argue that these factors are needed to help shape policy before the next market upheaval.

It's a Good Year to Be a New Graduate

Google Chairman and CEO Eric Schmidt says 2009 is a good time to be graduating. "Assets are cheap and expectations are set realistically. . . .Change happens when things are hard." (Story & Video)

There Is Still Money Out There for Entrepreneurs

Starting a company is never easy. Today's economic turmoil just makes it a little more interesting, entrepreneurs told the annual Graduate School of Business Entrepreneurship Conference. 

The World

Colombia Is a Good Investment

Colombia still has problems with drug cartels but a dramatic drop in violence and greater government investment in education, health, and democratic institutions makes the South American nation a good place for corporations to invest, says Colombian Vice President Francisco Santos.

The Environment

Hemp May Save Trees and Shrink Landfills

Stanford University researchers have developed a synthetic wood substitute made from a new biodegradable plastic that could be used in a variety of building materials and perhaps replace the petrochemical plastics now used in billions of disposable water bottles.