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Even Chocolate Poses Global Market Challenges
Nestlé has created 4,300 brands, from chocolate to pet food, and
must adjust formulas for many of these products to meet different
tastes around the globe, says the brand’s former global marketing
head Ed Marra.
[Details]
Video
File, 1:04 hour
Foreign Direct Investment Pays, Says McKinsey's Farrell
Studies of foreign direct investment concluded that in almost every instance the
practice generates large cost savings, usually accompanied by lower prices and
higher quality for consumers, says Diana Farrell, director of the McKinsey
Global Institute.
[Details]
Video File,
48:55 minutes
Business Principles Don't Always Help Schools
The current success of the charter school movement owes some credit to
successfully applying business standards, says Professor Debra Meyerson. In
other cases, however, such standards may backfire and actually hurt student
learning. [Details]
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Untested Beliefs and Halt-Truths Pass as Management Gospel
If doctors practiced medicine the way many companies practice
management, there would be far more sick and dead patients, and many
more doctors would be in jail, argue Stanford Graduate School of
Business faculty members Jeffrey Pfeffer and Robert I. Sutton in
their new book Hard Facts, Dangerous Half-Truths and Total
Nonsense: Profiting from Evidence-Based Management (Harvard
Business School Press, 2006).
[Details]
Video
File, Interview with Pfeffer and Sutton, 16:32
The Telecommunications Revolution
As cities create Wi-Fi networks, internet phone systems change the
way we talk, and the industry’s stocks get hot again on Wall Street,
Jackson library assembles a collection of recent news articles on
the revolution. [Details]
OTHER GSB RESOURCES
Stanford Business magazine [Details]
2006 Executive Education Programs
[Details]
Stanford Social Innovation Review
[Details]
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