Grocery Circulars Really Do Attract Shoppers
Grocery retailers spend some $8 billion on feature print ads each year, but until now there has been little evidence of their effectiveness. A new study finds that at least 10 percent of shoppers chose their store based on the week’s ads. [Details]

Marketing Directly to Physicians Reaps Higher Returns for Drug Firms
In the case of antihistamines, drug companies could increase revenues by advertising more heavily soon after the launch of a new product. Business School professor Sridhar Narayanan has completed a trio of research projects on the purpose and effectiveness of pharmaceutical advertising campaigns [Details]

Diverse Backgrounds and Personalities Can Strengthen Groups
Groups with diverse functional expertise, education, or personalities can increase performance by enhancing creativity or group problem-solving. In contrast, more visible diversity in areas such as race, gender, or age can have negative effects unless it’s managed properly, says professor Margaret Neale. [Details]

Bureaucracy Contributed to the 9/11 Attacks
Prior to 9/11, intelligence information was often stalled or simply ignored because of bureaucracy, says professor Roderick Kramer. These kinds of failures of interagency cooperation are common among many kinds of large and complex bureaucracies. [Details]

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Calculating Ways to Stop Terrorists [Details]

Moody's CFO Linda Huber Targeted Her Changes CFO Linda Huber, MBA '86, says she has honed her finance and human resource goals down to four: drive growth and profitability, support the line business, create an excellent control environment, and make Moody’s a great place to work. [Details] Cool Products Showcase Innovations The annual Cool Products Expo at the Stanford Graduate School of Business showcased new products from 38 exhibitors ranging from a space age snow sled to a hydrogen fueled electric car. [Details] Economics of Immigration As the U.S. Congress debates immigration issues, Jackson Library tracks articles and books exploring the effect on the nation’s economy from illegal immigration. [Details] MORE STORIES Podcasting Channel for Social Issues Launched [Details] EXECUTIVE EDUCATION PROGRAMS Managing Your Global Supply Chain for Global Competitiveness August 20-23 [Details] Human Resource Executive Program: Leveraging Human Resources for Competitive Advantage September 17-22 [Details] QUESTIONS? COMMENTS? Contact us at stanfordknowledgebase@gsb.stanford.edu 518 Memorial Way Stanford, CA 94305 650.723.3157

Success Built to Last: Creating a Life That Matters Stewart Emery, Jerry Porras, Mark Thompson, Wharton School Publishing, September 2006 Coauthored by Jerry Porras, whose earlier best seller Built to Last studied corporate success, this book analyzes traits of successful people and creates a set of simple practices to transform life and work. The book draws on conversations with hundreds of men and women: billionaires, CEOs, national leaders, Nobel laureates, and celebrities—and unsung heroes who've achieved lasting impact without obvious power or charisma. [Details] New Faculty Video Seminar: Brand Equity: Measuring, Analyzing, and Predicting What is brand equity? How do we understand its value and its sources? Prof. Seenu Srinivasan covers communications, sales and marketing, and strategy issues in a faculty seminar available on DVD. [Details] Economic Cost of Global Warming The exact impacts of a changed climate remain unclear, but the evidence points to more frequent and intense severe weather events, significant sea-level rise, and increased tropical disease, drought, and famine, all with predicted economic impact. Jackson Library compiles recent articles and research exploring this issue.  [Details] VIEW OTHER GSB RESOURCES Stanford Business magazine [Details] Stanford Social Innovation Review [Details] Subscribe to StanfordKnowledgebase

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