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When Does Culture Matter in Marketing?
As marketers search for more global audiences, they might want to note
research showing culture-based differences are more likely to show up
when we react quickly and spontaneously to messages, such as billboards
or banners, than when we have time to think about the ads.
[Details]
Financial Statements Valuable for Predicting Bankruptcy
Despite growing public skepticism over how useful financial statements are
in providing information to investors, researchers say that the value of
financial ratios for predicting bankruptcy is still high.
[Details]
The HP Way Only Sounds Simple, Says Vyomesh Joshi
Leadership at Hewlett-Packard puts business first, people second, and
managers’ egos third, says Vyomesh Joshi, executive vice president of the
firm’s imaging and printing group.
[Details]
Handwritten Notes Move Into the Computer Age
Researchers are working to replace handwritten notes, such as scientists'
field notebooks, with electronic files that can add photos or video to
handwritten notes.
[Details]
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Colin Powell on Leadership
Successful leaders know how to define their mission, convey
it to their subordinates and ensure they have the right
tools and training needed to get the job done, former U.S.
secretary of state Colin Powell told an audience.
[Details]
No More Mr. Tough Guy
Peter Georgescu, MBA ’63, the advertising superstar who
brought us the “softer side of Sears,” is now advocating
that we see the softer side of the CEO.
[Details]
Al Gore Cautions About Global Warming
Global warming and climate change are the most significant
challenges that our civilization faces," former Vice
President Al Gore said. "It's a symptom of a deeper
collision between our civilization as we have currently
designed it and the ecological system of the Earth."
[Details]
MORE STORIES
Blogspotting Website
[Details]
Personal Privacy and RFID
[Details]
QUESTIONS? COMMENTS?
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Advice from the Google Gurus
Larry Page and Eric Schmidt of Google offer tips to
entrepreneurs, or those hoping to found new companies.
[Details]
What Are They Reading?
Jackson Library tracks current popular business books.
[Details]
How Everyday Things are Made
This website from Stanford’s Alliance for Integrated
Manufacturing describes how to make things like motorcycles,
wool fibers, and glass bottles, and let’s you test your
knowledge.
[Details]
OTHER GSB RESOURCES
Stanford Business magazine [Details]
Executive Education Programs
[Details]
Stanford Social Innovation Review
[Details]
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