JANUARY 2006

The High Price of Internet Keyword Auctions
Internet search engines use an auction system for selling business advertising on their sites. Researchers say firms buying that advertising could save time and money by using a different bidding strategy. [Details]

We Really Do Get What We Pay For
A marketing pitch or the price of an item may do more than simply affect what the consumer thinks about the product. It also can have an effect on consumer behavior, says researcher Baba Shiv. [Details]

Eco-Friendly Buildings May Also Save Money
Spending more to install big windows to capture heat from the sun or using green plants to help detoxify waste material is not just a feel-good gesture. Such efforts may save money or improve productivity. [Details]

Group Decision Making Lessons from the Olympics
Forcing decision makers to boil their opinions to a single vote can encourage bias and vote trading, according to research based on Olympic winter sport judging. [Details]

MORE STORIES

Smart Use of Auctions Can Save Industrial Buyers Millions [Details]

Debt Relief Doesn’t Help Poor Countries [Details]

The Netflix Guy
Now that he's put Hollywood in your mailbox with a Netflix label on it, Reed Hastings is watching out for the future of entertainment. [Details]

Ecotourism Is the Way To Go
Ecotourism projects that give local residents control and protect popular tourist spots from degradation are the fastest growing part of the travel industry today, totaling $77 billion in the U.S. market alone, say experts. [Details]

Bioterrorism Policy Must Look Ahead
Policy-makers tend to look to the past when studying the likelihood of bioterrorism attacks, says Stanford Medical School researcher David Relman, MD, although future terrorist attempts may look quite different. [Details]

MORE STORIES

Jackson Library Recommendations: Google and Library Digitalization [Details]

Greening of the Supply Chain: Patagonia and the Organic Exchange
Video File, 1:01 hour

QUESTIONS? COMMENTS?
Contact us at
stanfordknowledgebase@gsb.stanford.edu

518 Memorial Way
Stanford, CA 94305
650.723.3157

Culture and Demography in Organizations
J. Richard Harrison and Glenn R. Carroll, Princeton University Press, 2006
How do corporations and other organizations maintain and transmit their cultures over time? The authors model with three components: hiring, socialization, and employee turnover. The book serves as an introduction to the increasingly popular use of computer simulation. [Details]

What Are They Reading?
Jackson Library and the Alumni Association's Lifelong Learning program track current popular business books. [Details]

OTHER GSB RESOURCES

Stanford Business magazine [Details]

2006 Executive Education Programs [Details]

Stanford Social Innovation Review [Details]

Subscribe to StanfordKnowledgebase
sign up for newsletter


GSB logoTerms of Use.   Online Privacy Policy.    Help.
Copyright © 2006 Stanford University – Graduate School of Business.