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Latin America’s Online Powerhouse
It’s considered the eBay of Latin America. MercadoLibre, founded by
a group of recent Business School graduates, is now a dominant
player in the region with sites across nine countries including
Brazil, Argentina, and Mexico handling more than 1.2 million
transactions each month. [Details]
The Dutch Adopt Enthoven's
Health Care Plan
The Netherlands has become the first nation to inaugurate a
system of universal health insurance based extensively on a
plan first proposed in 1978 by Stanford Graduate School of
Business Professor Alain Enthoven, who coined the term
“managed competition." [Details]
The World Looks at Law in China
As China sprints toward becoming a word economic power issues from
use of natural resources to copyright law are being debated. Two
lawyers with years of experience in China discuss the country’s
emerging power.
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March 25-30
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Case: PacifiCare's African American Health Solutions
By Brian S. Lowery; S. Christian Wheeler; Lyn Denend
PacifiCare’s African American Health Solutions (AAHS)
program focused on improving the health outcomes of African
Americans. In its primary markets—Dallas and Los Angeles—the program had made significant headway but faced increasing competition from other insurance providers. AAHS
needed to decide on a customer acquisition approach. Was it
really a goodwill program designed primarily to educate and
inform African Americans? Or, was AAHS a powerful
acquisition tool that should be integrated more directly
into PacifiCare’s mainstream customer acquisition strategy?
[Details]
Healthy, Wealthy, and Wise: Five Steps to a Better Health Care
System
R. Glenn Hubbard, John Cogan, and Daniel Kessler,
American Enterprise Institute Press, 2005
The authors’ prescription for healing the U.S. healthcare
system calls for private market competition including: tax,
insurance, and malpractice reform; an upgrade of health
information; and greater competition by providers and
insurers. Appendices offer estimates of the cost-saving
financial impact of these reform policies.
[Details]
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