JANUARY 2007

New Take on Affirmative Action
Individuals who oppose affirmative action may do so because they’re more worried about disadvantaging the group they identify with than about benefiting any other group, says researcher Brian Lowery who is developing a new take on affirmative action. [Details]

The High Cost of Defibrillators on Demand
Three thousand new medical devices were offered in the U.S. last year, and are expected to realize a market of $139 billion in the next five years. But with the current attention to rising health care costs, experts debate whether the U.S. medical system can afford to give people access to the latest machines. [Details]

Top 10 Most Read Knowledgbebase Stories for 2006

  1. What Should Leaders Do to Lead? [Details]
  2. Startups Need a Special Sales Learning Curve [Details]
  3. Calculating the Dollar Value of Brand [Details]
  4. Diverse Backgrounds and Personalities Can Strengthen Groups [Details]
  5. The High Price of Internet Keyword Auctions [Details]
  6. Employee Demographics Shape Successful Mergers [Details]
  7. Time IS Money When You're Paid by the Hour [Details]
  8. Loyalty Programs Can Be a Waste of Money [Details]
  9. In the Battle of the Sexes, Men Play the Game [Details]
  10. Researchers Calculate Risks of Terrorists Detonating a Bomb [Details]


 

Latin America’s Online Powerhouse
It’s considered the eBay of Latin America. MercadoLibre, founded by a group of recent Business School graduates, is now a dominant player in the region with sites across nine countries including Brazil, Argentina, and Mexico handling more than 1.2 million transactions each month. [Details]

The Dutch Adopt Enthoven's
Health Care Plan

The Netherlands has become the first nation to inaugurate a system of universal health insurance based extensively on a plan first proposed in 1978 by Stanford Graduate School of Business Professor Alain Enthoven, who coined the term “managed competition." [Details]

The World Looks at Law in China
As China sprints toward becoming a word economic power issues from use of natural resources to copyright law are being debated. Two lawyers with years of experience in China discuss the country’s emerging power. [Details]

EXECUTIVE EDUCATION PROGRAMS

Stanford Directors' Forum
February 27-March 2 [Details]

Interpersonal Dynamics for High- Performance Leaders
March 25-30 [Details]

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Case: PacifiCare's African American Health Solutions
By Brian S. Lowery; S. Christian Wheeler; Lyn Denend
PacifiCare’s African American Health Solutions (AAHS) program focused on improving the health outcomes of African Americans. In its primary markets—Dallas and Los Angeles—the program had made significant headway but faced increasing competition from other insurance providers. AAHS needed to decide on a customer acquisition approach. Was it really a goodwill program designed primarily to educate and inform African Americans? Or, was AAHS a powerful acquisition tool that should be integrated more directly into PacifiCare’s mainstream customer acquisition strategy? [Details]

Healthy, Wealthy, and Wise: Five Steps to a Better Health Care System
R. Glenn Hubbard, John Cogan, and Daniel Kessler, American Enterprise Institute Press, 2005
The authors’ prescription for healing the U.S. healthcare system calls for private market competition including: tax, insurance, and malpractice reform; an upgrade of health information; and greater competition by providers and insurers. Appendices offer estimates of the cost-saving financial impact of these reform policies. [Details]

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