MARCH 2004

Failure is Key to Understanding Success
Studying success has become almost a cottage industry for writers and consultants. Professor Jerker Denrell warns that by not studying failure too, these pundits may present a very skewed picture of what it takes to succeed. [Details]

Microsoft’s Pricing Strategy
During the Justice Department's suit against Microsoft, one unanswered question was why the firm sold its Windows operating system so much more cheaply than its Office application. Professor Brian Viard says Microsoft didn't want to choke off competition. [Details]

MBA Grads Want Ethics More than Money
A survey of more than 800 MBAs from 11 leading North American and European schools found a substantial number were willing to forgo some financial benefits to work for an organization with a better reputation for corporate social responsibility and ethics. [Details]

Grove Calls for Restoring the American Dream
Intel Chairman Andy Grove challenged the Business School to take a leadership role in finding ways to restore faith in America's business institutions. Grove's remarks came as he received the 2004 Arbuckle Award presented by the School's Alumni Association. [Details]

MORE STORIES
Reasons Behind the Annual Gasoline Price Spikes [Details]
Can Employers Create a Successful Health Insurance System? [Details]

Interest Rates
Jackson Library has assembled a bibliography of recent articles that chronicle the economic effects of the Federal Reserve’s latest cut in the interest rate. [Details]

Bill Gates Sr.Bill Gates Sr. and the $26 Billion Gates Foundation
Foundations can use their money to pursue research and cutting-edge social programs that the government couldn't risk attempting, Bill Gates Sr., co-chair of the Bill and Melinda Gates Foundation, told a Business School audience. [Details]

Entrepreneurship is Back Says Google's Schmidt
Successful entrepreneurs need to focus on their customers, check their egos at the door, and avoid the paralysis of trying to make things perfect speakers including Google CEO Eric Schmidt told the eighth annual Business School Conference on Entrepreneurship. [Details]

World Bank President Highlights the New Debt Debate
Iraq has triggered what James Wolfensohn, president of the World Bank, calls the new debt debate—how much external debt can the world afford? [Details]

EXECUTIVE EDUCATION
Credit Risk: Pricing and Risk Management
April 18-23
[Details]

Strategic Uses of Information Technology
April 25-30
[Details]

New Look At Microeconomics
Microeconomics for Managers, a new textbook by Professor David Kreps, illustrates frameworks and theories with real-world examples: from General Motors trying to settle a class-action lawsuit with coupons to Porsche trying to reorganize how its cars are retailed in the United States; to an explanation for how and why Toyota increases the power of its suppliers. [Details]

Toward a 21st Century Health Care System
This new book, co-edited by Professor Alain Enthoven analyzes physician group practices, a key elements of the U.S. health care delivery system. [Details]

Entrepreneurship Video Library
How do you use a search fund? What comes next when you leave your startup? All about franchising. View these and other videos of discussions and workshops by the Center for Entrepreneurial Studies. [Details]

Credit Risk: Pricing, Measurement, and Management
A new book by Professors Darrell Duffie and Kenneth Singleton models credit risk for measuring portfolio risk as well as pricing defaultable bonds, credit derivatives, and other securities exposed to credit risk. [Details]

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