|
The Link Between ROI and Economic Rate of Return
What does return on investment really mean? A new tool gives
investors and managers help decoding the true economic profitability
of a business based on reported accounting metrics.
[Details]
Social Networks Influence the Drugs Physicians Prescribe
Marketing drugs to medical opinion leaders such as specialists who
publish in journals can boost revenues by 18 percent over simply
marketing to a broad group of physicians, according to recent
research coauthored by Assistant Professor Harikesh Nair.
[Details]
Chemical Producers Vulnerable to Terrorists
Consumers need to reduce demands for hazardous chemicals and
Congress must act to prohibit moving shipments of such materials
through populated areas, says Professor Larry Wein, cautioning that
an accident or terrorist attack involving a single 90-ton chlorine
tank car could potentially kill up to 100,000 nearby residents.
[Details]
Mobil Phones Will Influence How We Think
In the next decade, mobile phones and personal digital appliances
may be more influential than television in changing our beliefs and
behaviors, says the director of Stanford University’s Persuasive
Technology Laboratory.
[Details]
MORE STORIES
PepsiCo's Michael White on International Tastes
[Details]
 Video,
51:31 minutes
|
Bernanke: Global Influences Affect U.S. Monetary
Policy
Global economic integration will shape the U.S. economy for
decades Federal Reserve Chairman Ben Bernanke told the
Economic Summit held at Stanford University. “Effective
monetary policymaking now requires taking into account a
diverse set of global influences, many of which are not yet
fully understood."
[Full text]
Raw Talent Can Handicap the Smartest Students
Simply being recognized as smart can have drawbacks for
students, says Stanford Psychology Professor Carol Dweck.
The smartest may be left behind by other learners who become
inspired and motivated.
[Details]
Different Solutions Keep the Lights on In China or
Ghana
China built enough power plants in 2006 to outstrip the
total generating capacity of the United Kingdom. Keeping
lights burning in nations from China to Ghana poses
challenges to the world’s health and natural resources, said
speakers at the annual Stanford International Development
Conference.
[Details]
EXECUTIVE EDUCATION
Influence and Negotiation Strategies
April 15-20
[Details]
Strategic Uses of Information Technology
April 22-27
[Details]
|
Research Guides for IPOs
Jackson Library has compiled a list of resources valuable as
a starting point in preparing for an initial public
offering. (Some are restricted to Stanford users.)
[Details]
Wall Street Executive Library
This online resource includes business research sites
covering a huge number of topics for both Canadian and
United States' firms.
[Details]
2007 Entrepreneurship Conference on Video
View keynotes and panelists from the Business School’s 2007
Entrepreneurship Conference. Topics include acquisitions,
recruiting, acquiring customers, and insights from
successful entrepreneurs.
[Details]
VIEW OTHER GSB RESOURCES
Stanford Business magazine [Details]
Executive Education Programs
[Details]
Stanford Social Innovation Review
[Details]
Subscribe to StanfordKnowledgebase
QUESTIONS? COMMENTS?
Contact us at
stanfordknowledgebase@gsb.stanford.edu
518 Memorial Way
Stanford, CA 94305
650.723.3157
|
 Terms of Use.
Online Privacy Policy.
Help.
Copyright © 2007 Stanford University – Graduate School of Business.
|
