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Economists Caution Investors on Hidden Risks of Hedge Funds
High fees, inconsistent data, and difficult-to-understand risks are
reasons for individual investors to avoid or minimize their investments
in hedge funds, cautions a new report from 32 senior financial
economists, including three from Stanford.
[Details]
Franchisers Protect Valuable Brands
Companies that spend heavily on advertising to build their brand’s
reputation own a higher percentage of franchise outlets supporting that
brand, according to recent research.
[Details]
Nonfinancial Data Can Predict Future Profitability
Looking at customer relationship metrics in conjunction with other financial
measurements can produce a better forecast of financial profitability than
financial metrics alone, says accounting Professor Madhav Rajan.
[Details]
Strategies for Getting Users to Adopt Computer Software Security
Patches
The best way to get consumers on board in the war against computer viruses
is for software producers to create reliable, easy-to-use programs and make
them easily accessible to users, says research by Prof. Tunay Tunca.
[Details]
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Offshoring Means New Challenges for Promoting Managers
Globalization is creating challenges for companies in
management promotions and building top management teams,
says Ian Davis, managing director of McKinsey & Co.
[Details]
The Finer Points of Brand Building
Visa’s head of global brand marketing describes the hard
work and sheer luck involved in building an enduring global
brand.
[Details]
Blogspotting Website
Jackson Library identifies interesting websites, including
the online culture site Blogspotting in the "News" category.
[Details]
Personal Privacy and RFID
In the future, personal activities could be tracked through objects designed with radio frequency
identification technology (RFID). Jackson Library has
compiled articles on this subject.
[Details]
QUESTIONS? COMMENTS?
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Advice from the Google Gurus
Larry Page and Eric Schmidt of Google offer tips to
entrepreneurs, or those hoping to found new companies.
[Details]
What Are They Reading?
Jackson Library tracks current popular business books.
[Details]
How Everyday Things are Made
This website from Stanford’s Alliance for Integrated
Manufacturing describes how to make things like motorcycles,
wool fibers, and glass bottles, and let’s you test your
knowledge.
[Details]
OTHER GSB RESOURCES
Stanford Business magazine [Details]
Executive Education Programs
[Details]
Stanford Social Innovation Review
[Details]
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