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Startups Need a Special Sales Learning Curve
Before a young company can sell its product successfully, the entire
organization needs to learn how customers will acquire and use the
product. This requires a special learning curve for sales and
marketing before the product is ready for a major push, say
researchers Charles Holloway and Mark Leslie.
[Details]

An Agent Really Will Improve Your Bankability
Having someone else sing your praises can take the edge off
interpersonal negotiations where money, position, and status are at
stake, says Professor Jeffrey Pfeffer. Not only are you seen as more
pleasant when flattering words on your behalf come out of a third
party’s mouth, but you’re more likely to get a better salary or
contract.
[Details]
Corporate Governance: The Rules Are Complex
Researcher David Larcker doubts that a simplistic set of dos and
don’ts can force managers or boards of directors to do the right
thing for shareholders. Larcker, who heads the Business School’s
Center for Leadership Development and Research, has spent decades
rigorously testing which corporate governance tenets actually
improve a company’s stock price or its long-term growth
prospects—and which don’t.
[Details]
Calculating How to Stop Terrorists
Mathematical models are eliminating the guesswork and changing the
way we screen cargo, view terrorist cells, and fight biological
threats.
[Details]
Some Consumers Aren't Buying Social Responsibility
Consumers often say they want to be socially responsible when buying
food, clothing, office supplies, and the like. But these noble
sentiments are not often reflected at the checkout stand.
[Details]

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Divided We Stand
The people who live and breathe politics think the United
States is bitterly divided. The rest of us occupy a
surprising amount of common ground, says Stanford political
science Professor Morris P. Fiorina. [Details]
Silicon Genesis Project
This collection of video interviews with pioneers of Silicon
Valley is maintained by Stanford University Libraries. The
project is also offering a 4-hour documentary available on
DVD for $49.95 per copy from Panalta.com.
[Details]
MORE STORIES
The Volatile Biotech and Pharmaceutical Industries
[Details]
EXECUTIVE EDUCATION PROGRAMS
Finance and Accounting for the Nonfinancial Executive
October 1-6
[Details]
QUESTIONS? COMMENTS?
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stanfordknowledgebase@gsb.stanford.edu
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Stanford, CA 94305
650.723.3157

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The Ethics Resource Center
These online resources are sponsored by the Business
School's Center for Leadership Development and Research and
the Stanford Center on Ethics.
[Details]
Building Supply Chain Excellence in Emerging Economies
Hau Lee and Chung-Yee Lee, editors, 2006, Springer
Given the physical, social, and cultural characteristics of
emerging economies, managing supply chains there could be
even more challenging than in developed economies. The book
explores overall global supply frameworks, infrastructure
constraints, and logistics inefficiencies, and uses
illustrative industrial cases to assist practitioners in
gaining insights into the challenges of operating supply
chains in emerging economies.
[Details] VIEW OTHER GSB RESOURCES
Stanford Businesss magazine [Details]
Stanford Social Innovation Review
[Details]
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