Marketing Sales

Elizabeth Blankespoor, assistant professor of accounting, Stanford GSB
Research suggests Twitter helps market liquidity of little-known companies.
Can any message be shaped to spread? A scholar offers tips to increase the odds.
sale sign in a store window
Research from Stanford's Stephan Seiler says time constraints keep supermarket shoppers from finding best prices.
A shopping cart icon on a keyboard
Research shows that too much information about products can be a mixed blessing for buyers and sellers alike.
Bloomberg Businessweek -
01.15.13
Jeffrey Pfeffer says VCs and entrepreneurs too often "blindly chase the latest fads."
YouTube.com -
12.20.12
Steve Blank, Stanford consulting associate professor, explains his customer development methodology, which helps startups find a sustainable, repeatable business model faster.
William Barnett's Blog on Corporate Competitiveness -
12.07.12
Bill Barnett talks about power, imagination, and discovery.
JJ Ramberg
In a new book, television show host JJ Ramberg shares tips for small business owners and investors.
Beth Cross
The founder of boot and apparel maker Ariat International says entrepreneurs should visualize "massive success from day one."
Ellen Siminoff
The CEO of Shmoop discusses entrepreneurship, salesmanship, and how to inspire kids to learn.

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JJ Ramberg
In a new book, television show host JJ Ramberg shares tips for small business owners and investors.
Beth Cross
The founder of boot and apparel maker Ariat International says entrepreneurs should visualize "massive success from day one."
Ellen Siminoff
The CEO of Shmoop discusses entrepreneurship, salesmanship, and how to inspire kids to learn.
Jessica Herrin
The founder of Stella & Dot discusses leadership, emotional intelligence, and an "angel in a cowboy hat."
photo of faculty and student
Award-winning economist Susan Athey, noted econometrician Guido Imbens, corporate finance expert Joshua Rauh, and others to join Stanford GSB faculty.
image of recycling bins
A social scientist says the key may be in the messaging. 
Polling place photo
How lessons from behavioral science could help increase turnout.
Jennifer Aaker photo
GSB Marketing Professor Jennifer Aaker says social media can help  for-profits, nonprofits,  and government organizations  address a deficit of trust in our current culture.
Data, its uses, abuses, influence, and future possibilities--was the focus of attention for sold-out TEDx conference attendees who gathered at the Stanford Graduate School of Business.
Korean entertainment mogul Lee Soo Man has introduced some of the biggest names in pop music to the world. His SM Entertainment is helping Korean pop music make waves internationally.

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Elizabeth Blankespoor, assistant professor of accounting, Stanford GSB
Research suggests Twitter helps market liquidity of little-known companies.
Can any message be shaped to spread? A scholar offers tips to increase the odds.
sale sign in a store window
Research from Stanford's Stephan Seiler says time constraints keep supermarket shoppers from finding best prices.
A shopping cart icon on a keyboard
Research shows that too much information about products can be a mixed blessing for buyers and sellers alike.
2012 presidential election ads
Research says political candidates might be better off paying for web ads than investing too heavily in TV.
Airline customers waiting at the airport
Hayagreeva Rao explains why innovation is about more than just new technology.
Box of Chocolates
New research shows that seeing all your options at once makes you happier with the choice you make.
Desk Treadmill
Baba Shiv explains why creativity rests on diet, exercise, and a good night's sleep.
Skyline with Super Moon
New research shows that moments of awe can change perceptions about that most precious commodity — time.
photo of passerby in front of wells fargo branch
Research shows that the little word 'we' can make a big difference in attitudes toward brands.

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