Marketing Sales

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Time Pressures Color Consumer Decisions Say Researchers

Be Careful What You Ask Your Customers

Loyalty Programs Can Be a Waste of Money

Startups Need a Special Learning Curve for Sales

Grocery Circulars Do Attract Shoppers

Marketing Directly to Physicians Reaps Higher Returns for Drug Companies

For Buyers, More Choice Means Better Quality

Music Industry Could Use Internet Piracy to Strategic Advantage

Calculating the Dollar Value of Brand Equity

When Does Culture Matter in Marketing?

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