When consumers get mild doses of negative information about a product or service, news about the blemish may actually strengthen their positive impression say researchers. This finding could affect online ads or even face-to-face sales processes say Baba Shiv and Zakary Tormala of the Stanford Graduate School of Business.
Corporate governance experts from Stanford Graduate School of Business say criticism of CEO pay might be off the mark.
Policy makers need to understand how early-stage companies in their own area work, rather than try to create another Silicon Valley, says Stanford management professor George Foster. He is coauthor of a new report published by the World Economic Forum.
Fast fashion-designing products that capture the latest consumer trends, and then spending extra money to get them to market quickly, can be well worth the extra expense, increasing profits exponentially, says Stanford Graduate School of Business Professor Robert Swinney, coauthor of a recent study.
Forget Suze Orman. Time, Not Money, Is Your Most Precious Resource. Spend It Wisely.
In the emerging market for peer-to-peer loans, the auction method used can make an important difference to the borrower, says Stanford Graduate School of Business economist Nicolas Lambert.
Silicon Valley is populated with people who fear sitting on the bench while someone else scores with a great idea, says Professor Baba Shiv. How people approach failure is a key to success, he argues.
In the business world, women who are aggressive, assertive, and confident but who can turn these traits on and off depending on the social circumstances get more promotions than either men or other women, according to a recent study by Olivia O'Neill and Charles O'Reilly.
Text of Letter Published in Financial Times
View the letter as it appears in the Financial Times; subscription required to access
