Shwetha Mariadassou
PhD Student, Marketing
PhD Program Office
Graduate School of Business Stanford University
655 Knight Way
Stanford, CA 94305
Shwetha Mariadassou
I study consumer judgment and decision-making. My primary research stream examines how communication mediums—for example, auditory versus visual messages and personalized platforms—shape our choices and judgments in consequential domains, such as recommendations, cancel culture, and sustainability. I am also interested in using novel and diverse methodologies to improve consumer behavior research. Broadly speaking, my work seeks to better understand how context interacts with the information consumers receive to influence their judgments and behavior.