Teaching Cases

To view an abstract or to order a copy of the case, please visit the online case database or select the case number below.
If you are a Forum member please contact Tracey Wyatt for a complimentary copy of the case.

2011

Crocs (B): Hitting the Skids
Michael E. Marks, Hau L. Lee, David Hoyt
GS-57B

Crocs (C): Back from the Dead
Michael E. Marks, Hau L. Lee, David Hoyt
GS-57C

Mountain Hazelnuts: Social Entrepreneurship in Bhutan
Hau L. Lee, David Hoyt
GS-78

2010

Shanzhai ("Bandit") Mobile Phone Companies: The Guerrilla Warfare of Product Development and Supply Chain Management
Hau L. Lee, David Hoyt, Power Siu, Mitchell M Tseng
GS-75

Wal-Mart's Sustainability Strategy (C): Inventory Management in the Seafood Supply Chain
Erica L. Plambeck, Lyn Denend
OIT-71C

Walmart's Sustainability Strategy (B): 2010 Update 
Erica L. Plambeck, Lyn Denend
OIT-71B

2009

Cisco Systems, Inc.: Collaborating on New Product Introduction
Hau L. Lee, Maria Shao
GS-66

Ma Jun and the IPE: Using Information to Improve China's Environment  
Hau L. Lee, Erica L. Plambeck, Maria Shao
SI-115

The European Recycling Platform: Promoting Competition in E-Waste Recycling
Hau L. Lee, Maria Shao
GS-67

Zappos.com: Developing a Supply Chain to Deliver WOW!
Michael E Marks, Hau L. Lee, David Hoyt
GS-65

2008

Contract Manufacturing: Dealing with Supply Chain Ethics Challenges  
Michael E Marks, David Hoyt
GS-64

Renault's Logan Car: Managing Customs Duties for a Global Product
Hau L. Lee, Amanda Silverman
GS-62

Unsafe For Children: Mattel's Toy Recalls and Supply Chain Management
Hau L. Lee, Mitchell M Tseng, David Hoyt
GS-63

Zhejiang Corporation of China Telecom
Seungjin Whang
GS-68

Integrated Distribution Services Group (IDS): Redefining the Asia Distribution Landscape
Hau L. Lee, Jennie Tung
GS-59

PCH International: Managing the Flows of Information, Goods, and Finance
Hau L. Lee, Jennie Tung
GS-61

2007

Crocs: Revolutionizing an Industry's Supply Chain Model For Competitive Advantage
Charles Halloway, David Hoyt, Amanda Silverman, and Michael Marks
GS-57A

Marui Group of Japan
Seungjin Whang and David Hoyt
GS-55

Riders for Health: Health Care Distribution Solutions in Sub-Saharan Africa
Hau L. Lee, Brian Tayan
GS-58

Rio Tinto Iron Ore: Challenges of Globalization in the Mining Industry
David Hoyt, Samir Singh, and Hau L. Lee
GS-56

Starbucks Corporation Building a Sustainable Supply Chain
H.L. Lee, Stacy Duda, LaShawn James, Zeryn Mackwani, Raul Munoz, David Volk
GS-54

Tomago-Ya of Japan: Delivering Lunch Boxes to Your Work
Shinya Fushimi, Jason Kaminsky, Veronica Rocha, John Tsou, and Seungjin Whang
GS-60

Wal-Mart's Sustainability Strategy
Lyn Denend and Erica L. Plambeck
OIT-71A

2006

Esquel Group: Transforming Into a Vertically Integrated, Service-Oriented, Leading Manufacturer of Quality Cotton Apparel
Barchi Gilla
GS-48

Evolution of the Xbox Supply Chain
David Hoyt, Charles Holloway, and Hau L. Lee
GS-49

Harrah's Entertainment Inc: Real-Time CRM in a Service Supply Chain
Hau L. Lee and Seungjin Whang
GS-50

Netafim: Migrating from Products to Solutions
Guy Michlin and Hau L. Lee
GS-46

Seven-Eleven Japan
Seungjin Whang, Casey Koshijima, Hide Saito, Takafumi Ueda, and Steve Van Horne
GS-18

Taiwan Semiconductor Manufacturing Company: The Semiconductor Services Company
Shiri Shneorson, Hau L. Lee and Seungjin Whang
GS-40

Woolworth "Chips" Away at Inventory Shrinkage through RFID Initiative
Mike Gozycki, M. Eric Johnson, and Hau L. Lee
GS-51

World Wide Technology and ClearOrbit: Enabling Supply Chain Collaboration
Luis C. Blancas and Hau L. Lee
GS-53

2005

Biogen-Idec: Growing a Customer Focused Supply Chain
M.E. Johnson (with research assistance from J.A. Kiss)
Case #6-0022
0033TC Teaching Case

CEMEX: Transforming a Basic Industry Company
H.L. Lee, D. Hoyt
GS-33

Intel Corporation: Production Transitions and Demand Generation
H.L. Lee, F. Erhun, J. Hopman, M. Murphy-Hoye, and P. Rajwat
GS-43

Toyota: Demand Chain Management
H.L. Lee, B. Peleg, and S. Whang
GS-42

Toyota: Service Chain Management
H.L. Lee, B. Peleg, and S. Whang
GS-41

2004

OnStar: Connecting To Customers Through Telematics
Paresh Rajwat, Hau L. Lee and Seungjin Whang
GS-38

STMicroelectronics E-Chain Optimization Project: Achieving Streamlined Operations Through Collaborative Forecasting and Inventory Management
Barchi Peleg
GS-36

2003

General Motors: Building A Digital Loyalty Network Through Demand And Supply Chain Integration
P. Rajwat, H.L. Lee, S. Whang, B. Peleg, P. Koudal, R. Tully, and N. Trinh
GS-29

2002

i-Mode: NTT DoCoMo's Wireless Data Service
Seungjin Whang
GS-28

2001

EConnections: Enhancing Supply Chain Efficiencies within the Electonics Industry
Mark Wilkinson and Terry Taylor
0006TC Teaching Case

SeeCommerce: Enhancing Supply Chain Velocity at Daimler Chrysler
Paresh Rajwat and Hau L. Lee
GS-25

2000

Agile Software - I Want My WebTV!
Eric Johnson and Hau L. Lee
GS-20

IBM Field Service: The Pre-Information Era
Hau L. Lee
00011TC Teaching Case

Instill Corporation: Improving the Foodservice Industry Supply Chain
Seungjin Whang, E. Chen, Debbie Cohen, A. Enna, Dana Feller, Elisabeth Filmore, Sherri Fujieda, and Purnima Padmanabhan
GS-22

Intuit Inc.: From Products to Services in the Information Age
Terry Taylor and Hau Lee
0015TC Teaching Case

SAP and the Online Procurement Market
Eric Marti, Garth Saloner, Michael Spence
EC-5

Zoho Corporation: The Hospitality B2B E-Marketplace
Christina Lembong, T.W. Loy, D. Nagasawa, and E. Wong
0031TC Teaching Case

Microsoft-Xbox Launch and Supply Chain Readiness
Hau L. Lee
0032TC Teaching Case