Marketing Sales
It almost goes without saying that Twitter has changed the way corporations communicate. Despite much early sneering about the 140-character limit of a tweet, thousands of very serious companies fire off tweets daily about their latest news.
But does tweeting have any impact on investors? A new...
A growing body of psychological research, a good deal of it from Berger himself, shows that certain principles reliably drive people to discuss and share things.
Vietnamese Americans make up an astounding 80% of California’s manicurists and 43% of manicurists nationwide. For anyone wondering...
In trying to lure customers into their stores, retailers often run promotions, temporarily lowering prices on specific products by as much as 20% to 30%. Consumers, though, don't always take advantage of these deals, even if they're for items that they buy fairly often. Stephan Seiler, assistant...
Online shopping has made it exceedingly easy to gather product information — but the abundance of information is a mixed blessing for both consumers and sellers, according to research by economist Monic Sun, assistant professor of marketing at the Stanford Graduate School of Business....
Beth Cross is the founder and CEO of Ariat International. Based in Union City, California, the company makes footwear and apparel for riders and the equestrian lifestyle. Cross grew up on a horse farm in Pennsylvania, and moved to California to attend Stanford Graduate School of Business,...
When JJ Ramberg started a business in 2005, she asked job applicants if they were willing to put together an IKEA bookcase. Her company moved a lot so she wanted to hire people who were willing to help reassemble furniture.
Now that she has an established business — GoodSearch.com, an internet...
Ellen Siminoff is an entrepreneur, executive and advisor in Silicon Valley. Currently chief executive of Shmoop, an online educational resource for kids, Siminoff was one of the first executives at Yahoo, where she served as senior vice president of entertainment and small business. She was also...