Media Entertainment

Guy Kawasaki
STANFORD GRADUATE SCHOOL OF BUSINESS — Guy Kawasaki, a tech venture capitalist and author, who worked for Apple in the 1980s and 1990s, said he learned plenty from Steve Jobs, the company's late cofounder and CEO. At the top of the list: ignore self-appointed experts bearing bad business news — a...
STANFORD GRADUATE SCHOOL OF BUSINESS—Movie theaters are notorious for charging consumers top dollar for concession items such as popcorn, soda, and candy. Are moviegoers just being gouged? Research from Stanford Graduate School of Business and the University of California, Santa Cruz suggests that...
STANFORD GRADUATE SCHOOL OF BUSINESS—The shifting consumer market for video entertainment may be causing sweeping changes in the video rental market but Netflix has still left an indelible mark with its revolutionary patented business model that includes open-ended rentals for a fixed fee. Rather...
STANFORD GRADUATE SCHOOL OF BUSINESS—Digital piracy costs music, movie, and software industries billions of dollars in profits. With decentralized peer-to-peer online networks offering covert means for people to swap files, digital goods producers are waging a global war against such networks and...
STANFORD GRADUATE SCHOOL OF BUSINESS—When Fox decided to make the movie Titanic, the studio called upon Paramount to put up $65 million to help finance the film in exchange for a portion of profits and movie rights. Fox covered its derriere by sharing risk for the picture through the co-financing...
STANFORD GRADUATE SCHOOL OF BUSINESS—In 2009, after months of scathing media reports of cars that could accelerate out of control, Toyota had an extremely expensive problem on its hands. Recalls, fines, and plunging sales resulted in losses to the auto manufacturer in the neighborhood of $2...
In the world of Hollywood movies, the most important 20 minutes of a film may take place during the pitch meeting. The film "Alien" originally was pitched as "Jaws on a Spaceship" and that image sold. What makes a studio executive or producer bite on an idea? And what makes a successful pitch?...
STANFORD GRADUATE SCHOOL OF BUSINESS—Modesty is still a virtue, even in the competitive world of business. Try talking about your own accomplishments in any setting, even in a job interview, and you're more likely to be less liked. Speaking for yourself can hurt you, both personally and...
STANFORD GRADUATE SCHOOL OF BUSINESS—Most Broadway plays charge a startling variety of prices for tickets. That person sitting next to you in the back of the orchestra might have paid a premium by ordering over the phone—or stood on line at a discount ticket booth and forked over half of what you...
STANFORD GRADUATE SCHOOL OF BUSINESS—Each week millions of readers look at the New York Times bestseller list to see what everybody else in the country is reading. And as soon as a title hits the list, booksellers typically push the book to the front of the store and slash its price by as much as...

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