Behavioral Psychology

Silhouette of a man drinking wine.
The next time you are tempted at the cocktail reception to gulp your wine before you head to the table, think again. New research suggests you'll actually enjoy the wine more if you drink it while you nibble, and enjoy it more and sooner in the future if you don't continue drinking until you are...
Heidi Roizen
If you don’t know Heidi Roizen personally, and many people do, you might know her from the popular 2000 Harvard Business School case “Heidi Roizen,” about how to effectively build, maintain, and tap a professional network. In the case, Roizen highlights three key elements of successful networking...
Craft beer
One of the biggest trends driving consumer consumption during the past decade is the demand for “real,” or authentic, items. Farmers markets, microbreweries, and all kinds of artisanal crafts, to name a few examples, have jumped in popularity. But does that mean consumers will value more highly...
Global currencies
Americans have never been particularly good at saving money. In 2013, for example, the Organization for Economic Cooperation and Development found that Americans saved on average only 4.5% of their household income, while Europeans saved nearly 8% and Australians more than 11%. But according to a...
Taylor Swift
For many people who have been to a modern art museum it would be a familiar feeling: You are staring at an abstract painting that has been hailed as a masterpiece, trying as hard as you can to enjoy its brilliance. But inside you are mostly struggling to suppress thoughts about how much you long...
A person shopping on the computer.
It seems like common sense: If you’re selling a product online, the more photographs of the product that you show to shoppers, the more likely they are to buy it. After all, a picture is said to be worth a thousand words, so wouldn’t seven pictures be worth a lot more? Not necessarily. It turns...
Bible
It's not often an app has the power to help keep someone out of a strip club. But according to Bobby Gruenewald, CEO of YouVersion, that's exactly what his technology did: A user of his Bible verse app walked into a business of ill repute when suddenly, seemingly out of the heavens, he received a...

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