Nir Eyal

 Lecturer in Management

Academic Areas: Marketing

Nir Eyal founded and sold two tech companies since 2003 and today is an advisor, consultant, and investor in several Bay Area companies and incubators. Nir's last company, AdNectar, received venture funding from Kleiner, Perkins, Caufield & Byers and was sold in 2011. He is also a contributing writer for TechCrunch and Forbes.


Nir blogs about the intersection of psychology, technology, and business at He is a graduate of the Stanford Graduate School of Business.

Courses Taught

  • GSBGEN 516: Using Neuroscience to Influence Human Behavior