Associate Professor of Marketing
Phone: (650) 725-2311
Personal Homepage: http://faculty-gsb.stanford.edu/hartmann/index.html
Academic Areas: Marketing
Professor Hartmann's research applies and develops econometric techniques to analyze questions relevant to marketing and economics. One stream of his research focuses on decision-making over time. He has studied intertemporal substitution of demand in capacity constrained industries, the extent of switching costs in frequency reward programs, and price discrimination. Another stream of his research considers the effects of social ties on the decisions of firms and consumers. This research finds a link between social networks and outsourcing and also explores demand complementarities within groups of customers. His current work focuses on television advertising, internet advertising and the interplay between the two.
Wesley R. Hartmann joined the Stanford Graduate School of Business as an Assistant Professor in 2003. He previously received his PhD and Master's in Economics from the University of California at Los Angeles. Prior to his graduate studies he worked as a consultant for Economic Analysis (acquired by LECG in 2004).
Professor Hartmann teaches the core Strategic Leadership class in the MBA program and a PhD course titled Advanced Empirical Methods. He previously taught the core Marketing Management class and the Principles of Economics.
PhD UC Los Angeles, 2003
MA UC Los Angeles, 2001; BA UC Irvine, 1996.
At Stanford since 2003.
Adjunct Faculty, UC Los Angeles, 2001-02; Research Associate, Economic Analysis Corporation, 1996–98.
- Airing Your Dirty Laundry: Vertical Integration, Reputational Capital and Social Networks: with Ricard Gil.,Journal of Law, Economics and Organization, Finalist for JLEO Oliver Williamson Prize, 2011
- Demand Estimation with Social Interactions and the Implications for Targeted Marketing: Marketing Science, 29(4), Finalist for John D.C. Little Award, 2010
- Intertemporal Effects of Consumption and their Implications for Demand Elasticity Estimates: Quantitative Marketing and Economics, 4(4). Winner, Inaugural Dick Wittink Best Paper Award, 2006
- Do Frequency Reward Programs Create Switching Costs?: with Brian Viard, Quantitative Marketing and Economics, 2008
- Modeling Social Interactions: Identification, Empirical Methods and Policy Implications: Hartmann, Manchanda, Nair, Bothner, Dodds, Godes, Hosanager, Tucker. Marketing Letters, forthcoming, 2008
- 2080: Advertising Effects in Presidential Elections
- Political Advertising and the Electoral College, with Brett Gordon
- Do Super Bowl Advertisements Affect Brand Shares?, with Daniel Klapper
- 1941R: Do Frequency Reward Programs Create Switching Costs? A Dynamic Structural Analysis of Demand in a Reward Program
- 1983: Why Does Popcorn Cost So Much At The Movies? An Empirical Analysis of Metering Price Discrimination
- 1990: Retail Competition and the Dynamics of Consumer Demand for Tied Goods
- 2039R: Identifying Causal Marketing-Mix Effects Using a Regression Discontinuity Design
- M317A: Assessing the Chinese Palate: American Securities Shanghai (A)
- Editorial Board: QME, Marketing Science
- Research Council: Wharton Customer Analytics Initiative