Stanford University: Bing Overseas Studies Program

Stanford, CA
Round
Fall-Winter 2021
Project Type
Full team
Project Focus
Market Analysis,
Marketing & Communications
Organization Type
Education

Organization

The Bing Overseas Study Program (BOSP) offers international and U.S.-based study away opportunities granting academic credit towards graduation for undergraduates from any major.  BOSP’s current portfolio of programs includes quarter-length programs based at Stanford global centers, short-term, faculty-led study abroad programs, internships and other experiential learning opportunities including in Stanford in New York.Its goal is to foster meaningful global learning through a deeper understanding of a multiplicity of societies and cultures. Prior to COVID 19, about 50% of the graduating class each academic year studied abroad and away with BOSP.

Issue

How can the Bing Overseas Study Program become the hub for all Stanford international undergraduate programming? 

Situation

Over the past 60+ years, many other undergraduate international programs have emerged and proliferated in various units across campus, typically short-term faculty-led programs or internships. There is no designated central oversight of these opportunities at Stanford, and limited shared policies and processes, particularly around safety, that are consistent for all global programming. Additionally, these programs frequently overlap with and duplicate BOSP activities.  As Stanford advances its long-range vision, BOSP is looking at 1. how to best situate itself as the central hub on campus in partnership with international undergraduate programming initiatives and 2. How to transition from the antiquated version of “Overseas Studies” to a more innovative hub of global and experiential learning. A BOSP hub partnering with various university-sponsored activities abroad would offer clear choices to students and eliminate duplication of efforts and resources.

Project Overview

BOSP is requesting ACT’s help to begin the process of achieving its goal to become the hub for undergraduate study abroad.  The ACT team will conduct research/interviews both within and outside the University, and will:

  1. Review BOSP’s vision in the context of Stanford’s new vision, its commitment to racial equity and justice, experiential learning opportunities, evolving global university collaborations, U.S. based/domestic study away, and other current issues. 
  2. Review BOSP values, which also must align with the new Vice Provost for Undergraduate Education values announced July 2021.
  3. With the BOSP team, recommend and revise BOSP’s vision and values.
  4. With the BOSP team, revise its mission statement to align with its vision and values.
  5. Outline a marketing communications plan directed specifically to Stanford leadership and faculty.

Follow up projects are expected in a) Branding and Marketing and b) Long Term Strategic Planning.

Other

This is a Full Team project:

  • Scope: High-priority organizational challenge involving strategy or management
  • Team Size: 6-8 consultants, including 1-2 project leaders
  • Project Duration: 6 months
  • Estimated time Contribution: Team member: 3-4 hrs/week, Project leader: 5-6 hrs/week

Read more about the Full Team Project Consultant role and the Project Leader role.