UCSF Rosenman Institute

Spring-Summer 2022
Project Location
San Francisco, CA
Project Type
Full team
Project Focus
Marketing & Communications,
Organization Type


The UCSF Rosenman Institute (The Institute), founded in 2014, is a health technology initiative within the QB3, a University of California institute that supports researchers and empowers entrepreneurs. The mission of the UCSF Rosenman Institute is to drive innovation and improve patient care by helping the most promising and innovative health technology entrepreneurs develop their technologies from concept to commercialization. The Institute provides entrepreneurs, many of which are first-time founders, with a supportive community that elevates the startup and provides impactful resources from the very beginning to help startup companies reach the finish line. The Institute has supported 73 Rosenman Innovators and over 150 Rosenman Founders, provided office hours with experts to over 180 startups, and placed more than 55 student trainees in meaningful projects.


How can UCSF Rosenman Institute increase the visibility of its unique model to accelerate product-market fit for healthcare entrepreneurs and attract investors?


The Institute is currently funded primarily through a combination of state funding and private industry sponsors, with the remaining 20-25% of funding from other sources. Its strong entrepreneur community has committed to the Institute by participating in the Rosenman Founders Pledge program to give back to The Institute when a successful exit occurs. The Institute is concerned that state funding might eventually end so it seeks a definitive path to achieve sustainability in addition to increasing operating expenses to fund the growth of the UCSF Rosenman Institute.

Project Overview

UCSF Rosenman Institute seeks ACT’s assistance to develop an effective three year marketing plan to increase awareness for the Institute’s unique model for supporting innovators. Through establishing and promoting the UCSF Rosenman Institute as a nationally recognized brand, the Institute hopes to reach a broader pool of entrepreneurs and healthcare partners, attracting greater investment from venture capital, industry, tech and health-tech investors, and potential donors such as UCSF alumni.

The Institute has these specific goals for its marketing plan: reaching a wider audience within UC campuses and beyond, doubling the number of its mailing list subscribers, expanding its social media presence, increasing traffic to its website, and most importantly, building prestige with entrepreneurs.


This is a Full Team project:

  • Scope: High-priority organizational challenge involving strategy or management
  • Team Size: 4-5 consultants, including 1-2 project leaders
  • Project Duration: 6 months
  • Estimated time Contribution: Team member: 3-4 hrs/week, Project leader: 5-6 hrs/week

Read more about the Full Team Project Consultant role and the Project Leader role.