CTA, or Call to Action, is an element in the form of a banner or button that prompts a user to click and continue on to a specific action or set of actions.
CTA buttons come in three styles: red, green, and red gradient. Required fields: style, action, URL. In addition, there is a selection of preformatted CTAs created by the development team (see Library hours below). Preformatted CTAs cannot be edited.
CTA Buttons as Singular Instances
CTA Buttons as Multiple Instances
An image CTA functions exactly the same as the CTA button, with one exception. The image CTA is paired with an image. Stylistically, the colors available in the image CTA include blue, green, purple, teal, and pink.
Images should be created at 540px by 316px to support responsive design and retina displays.
Image CTAs are reusable and can be tagged as stock content by Marketing. There is special version of the Image CTA for the site’s homepage.