Case Studies

This listing contains abstracts and ordering information for case studies written and published by faculty at Stanford GSB.

David Dodson, Cameron Lehman

Case follows Leila Janah, a Harvard-educated social entrepreneur, on her mission to “give work” – provide jobs, rather than just money, clothes or food – to those in impoverished communities overseas and in the United...

Robert Siegel

Between the back half of 2015 and early 2018 CircleUp had both grown and changed substantively. The company’s core data and Helio platform had enabled the firm to offer a new set of equity and...

Charles Ewald, Heidi Krauel Patel, Jaclyn Foroughi

In the fall of 2017, Beneficial State Bank, a triple bottom line community development bank serving areas of California, Oregon, and Washington, had completed its fourth successive year of normalized profitability while continuing to...

Hau Lee, Richard Chivaka

Mhuri Enterprise had beaten the odds, and figured out a way to cut production costs to bring its pigs to market and make a profit. Small-scale enterprises faced a large number of financial, regulatory, and...

Steve Callander, Josh Richman, Julie Makinen

In July 2015, a monumental environmental bill, S.B. 350, was making its way through the California legislature. The measure sought to reduce the state’s petroleum use by 50 percent; require 50 percent of energy to...

Robert Siegel, Cameron Lehman

MGM Resorts International was built as a gambling business. Over the past few decades, through its development of restaurants, live shows and musical performances, it has transformed into a fully-fledged entertainment company. Now, in 2018,...

Steven Callander, Josh Richman, Cameron Lehman

In 2015, the Nevada Public Utility Commission (PUC) passed a ruling that essentially eliminated net metering, dramatically reducing the compensation rate for home solar owners selling excess electricity back to the utility company. As a...

Steven Callander, Cameron Lehman

In 2015, the Nevada Public Utility Commission (PUC) passed a ruling that essentially eliminated net metering, dramatically reducing the compensation rate for home solar owners selling excess electricity back to the utility company. As a...

Amir Goldberg, Robert Siegel, Matt Saucedo

Tableau: The Creation of Tableau Public highlights a product manager’s role in the creation of a new technology product. In particular, the case discusses the creation of a free public data visualization tool to help...

Robert Siegel, Peter Seibert

The Invoice2Go case follows CEO Greg Waldorf, CTO Kallol Das and PM Rachel Witalec as they scale the company from a small, Australian-based startup into a venture-backed global company. Particular issues explored include hiring new...

Robert Chess, Julie Makinen

Since the 1990s, the distinction between the pharmaceutical industry and the biotech industry has blurred, creating what we can now call the biopharmaceutical industry. How and why did this happen, and where is the industry...

William P. Barnett, Christy Johnson, Sahver Kaya

Netapp, a fast-growing innovator in the storage and data management market, had become successful both in the U.S. and around the world. By 2017 Netapp faces challenges as the cloud disrupted its core storage unit....

Robert E. Siegel, Amadeus Orleans

AB InBev, the world’s largest beer company, faced serious challenges in 2017. First, large food and beverage companies were under-pressure due to shifting consumer preferences towards healthier products and increasing price pressure from retailers. The...

Robert Siegel, Julie Makinen

By almost any measure, Charles Schwab Corp. appeared to be killing it in 2017. The wealth management, banking, custody and brokerage firm’s stock was trading near its all-time high. It was posting unprecedented levels of...

David Dodson, Matt Saucedo

The Jennifer Dulski case follows the career of Silicon Valley executive Jennifer Dulski, tracing her path from her time as a startup CEO who sold her company to Google, before becoming COO of, the...

Peter Ziebelman, Matt Saucedo

The corporate venture capital (CVC) primer follows the journey of Claudia Fan Munce, the head of CVC for a major software and hardware conglomerate, as she and her team source and diligence partnership opportunities with...

Steve Ciesinski, Howie Rosen, Matt Saucedo

The Aerobotics case provides an in-depth analysis of the challenges and opportunities for drone-related startups. In particular, the case follows the journey of the Aerobotics founders as they design and develop a drone platform that...

James Lattin, Matt Saucedo

The Birch Benders case follows the story of Matt LaCasse and Lizzie Ackerman as they embark on a journey to make the world’s best pancake mix. Through their trials and tribulations, the readers learn of...

Stefan Reichelstein, Donna Bebb, Stephen Comello

In 2016, the German utility RWE undertook a carve-out in which substantial parts of the company’s assets and liabilities were offered to the general public as part of an IPO. The case describes the developments...

Mark Leslie, Mike Speiser, Julie Makinen

Clover Network’s founders didn’t see the curveball coming at the end of 2012. The two-year-old start-up had just nine employees. It had dumped its first business idea, pivoted from its second, and was working hard...