Case Studies

This listing contains abstracts and ordering information for case studies written and published by faculty at Stanford GSB.

Woman sitting in class listening to a lecture

Leadership in Focus is a large collection of case vignettes, teaching, and learning resources that bring real-world business challenges to life and spark lively discussions aimed at improving executive skills. Each short video is accompanied by teaching notes for added context, suggested discussion questions and role-playing ideas to help engage groups of managers in learning experiences of their own. Leaders may also experience the cases online with opportunities to calibrate their thinking for actionable insights.

|OB101
Sarah Soule, Stephan Leixnering, Markus Höllerer, Margot Sutherland
2020

Erste Group (“Erste”), one of the largest financial services providers in Central and Eastern Europe, faced a rapidly changing business environment in 2019: fintech startups were unbundling retail banking services as consumers’ expectations for service...

|P103
Katherine Casey, Christy Johnson
2020

This case focuses on the political economy of ethanol policy in the United States and Brazil. The cases outlines policies put in place by the governments of the United States and Brazil to bolster the...

|E680
Yossi Feinberg , Mitchel Scott, Amadeus Orleans
2020

The case follows the design and creation of a software innovation lab at Volkswagen. Particular issues explored include the role and structure of internal innovation groups, establishing culture and defining business models for innovation, and...

|E712
Steve Ciesinski, Howie Rosen, Erika Feldhausen
2020

This case describes the development of ALLVP, a Mexico-based venture capital firm, from founding to Fund III. It discusses how Federico Antoni and Fernando Lelo de Larrea, ALLVP’s founders, positioned the firm to address unmet...

|P100
Saumitra Jha
2020

Zūm Services, Inc., a children-focused transportation company, was looking to expand into Coronado, an island community near San Diego. The company’s initial model in the San Francisco Bay area was to offer families trusted transportation...

|P102
Katherine Casey, Kenneth Shotts, Christy Johnson
2020

This case reviews the path to the passage of the Affordable Care Act, and the subsequent efforts that have been undertaken to repeal it. It focuses on the role of the government and interest groups...

|E697
David Dodson, Erika Feldhausen
2020

This case introduces students to the founding story and growth of Whole Foods, a large grocery chain focused on healthy, organic, and whole foods retailing. The case describes some of the considerations Walter Robb (co-CEO...

|SPM57
George Foster, Cor van der Wal
2020

Topgolf started with the simple concept that it was time to rethink the “joyless mud fields” of golf—and apply microchip technology to create new frontiers in the game. Topgolf Watford, the company’s first facility, opened...

|E718
David Dodson
2020

If you’re committed to excellent leadership, you’ll have to replace employees who aren’t a good fit. Further, a willingness to replace underperformers, or those in the wrong job, sends the message to your organization that...

|E716
David Dodson
2020

One of the more common mistakes in the hiring process is failing to offer vigilant, clear, and supportive onboarding for new hires. Too often, managers celebrate the moment a candidate accepts an offer but forget...

|E715
David Dodson
2020

Too often we give lip-service to the importance of building a team and how important hiring is, yet for many organizations, they don’t back this up with action. The most common reason is that to...

|E719
David Dodson
2020

Too often, leaders fail to view compensation through a holistic and strategic lens. Instead, they make compensation decisions ad hoc to solve a single problem, such as making an offer to a candidate, handling a...

|E717
David Dodson
2020

The 360-degree performance review (“the 360”) is a structured feedback process that leaders can use to encourage employee development and strengthen their organizations. Unfortunately, many companies that use this powerful tool fail to realize its...

|E714
David Dodson
2020

If you Google “characteristics of entrepreneurs,” you’ll get about 155 million results, most of which are platitudinous: “creative”; “passionate”; “motivated”; “resourceful.” You’ll read that you need to be good at “visualization,” that it helps to...

|E682
James Lattin, Kirk Bowman, Erika Feldhausen
2020

This case describes the evolution of the customer success function through the rise of Gainsight. It discusses the responsibilities of the customer success function, measuring and compensating customer success teams, and the return on investment...

|E696
John Glynn, Erika Feldhausen
2020

This case focuses on Cindy Padnos’s and Aileen Lee’s experiences founding their own VC firms. It introduces some of the tradeoffs and challenges facing both founders. In particular, the case highlights some of their early...

|SM321
Glenn Carroll, Jesper Sørensen, Debra Schifrin
2020

In December 2019, Scoot, the low-cost carrier (LCC) launched by Singapore Airlines Limited in 2011, had successfully established itself in the Asian market, having flown over 65 million passengers to 68 destinations with a fleet...

|SM318C
Adina Sterling, Sheila Melvin
2020

GoDaddy had long been known for polarizing television commercials that were focused on generating attention and buzz—CNBC called its brand “synonymous with controversial advertisements with scantily clad women.” But the company decided that the ads...

|SM318A
Adina Sterling, Sheila Melvin
2020

GoDaddy had long been known for polarizing television commercials that were focused on generating attention and buzz—CNBC called its brand “synonymous with controversial advertisements with scantily clad women.” But the company decided that the ads...

|SM318B
Adina Sterling, Sheila Melvin
2020

GoDaddy had long been known for polarizing television commercials that were focused on generating attention and buzz—CNBC called its brand “synonymous with controversial advertisements with scantily clad women.” But the company decided that the ads...

Publicly available cases in this collection are distributed by Harvard Business Publishing and The Case Centre.