Case Studies

This listing contains abstracts and ordering information for case studies written and published by faculty at Stanford GSB.

|M375
Jennifer Aaker, Naomi Bagdonas, Parciha Duangtaweesub
2018

Mary Roach established a name for herself with a series of humorous articles on the human body, then became a best-selling author of books like Stiff: The Curious Lives of Human Cadavers, and Gulp: Adventures...

|M376
Jennifer Aaker, Naomi Bagdonas, Scott Katalenich
2018

Mike Nemeth was a sophomore at West Point on 9/11. The atmosphere in the weeks that followed was somber, but Nemeth soon launched an underground humor factory, taping his mildly subordinate newspaper to the inside...

|RE141
Chris Mahowald, Hanna X. Tian, Melinda Ellis Evers
2018

Melinda Ellis Evers, a Bay Area native and Stanford GSB alumna, founded Ellis Partners (Ellis), a commercial real estate investment and development firm in 1993 together with her father and brother. One of Ellis’ projects...

|E656C
Charles O'Reilly, Lorraine Reid
2018

Brown Bag Films produced programming for Disney, Amazon, BBC, and Nickelodeon, reaching an audience of more than 100 million pre-school children around the world. This case examines the development of Brown Bag Films, which...

|E656A
Charles O'Reilly, Lorraine Reid
2018

Brown Bag Films produced programming for Disney, Amazon, BBC, and Nickelodeon, reaching an audience of more than 100 million pre-school children around the world. This case examines the development of Brown Bag Films, which...

|E656B
Charles O'Reilly, Lorraine Reid
2018

Brown Bag Films produced programming for Disney, Amazon, BBC, and Nickelodeon, reaching an audience of more than 100 million pre-school children around the world. This case examines the development of Brown Bag Films, which...

|M371-4
Jennifer Aaker, Naomi Bagdonas, Scott Katalenich
2018

This set of Humor: Serious Business “Caselet Studies” follows four visionaries (Dick Costolo – Partner at Index Ventures and Former CEO of Twitter; Gregg Spiridellis – CEO and co-founder of JibJab; Jenn Bane - mastermind...

|A235
Ron Kasznik, Joseph Piotroski, Kweku Fleming, Corinne Augustine
2018

Havilah Merchants Nigeria Ltd. is Nigeria’s leading one-stop shop for outfitting libraries and archives. It serves three primary market segments: (i) public university libraries, (ii) multi-national companies in the oil and gas industry and (iii)...

|OIT113
Michael Lepech, Erica Plambeck, Margot Sutherland
2018

This case describes the 2016 market entry in California of an innovative construction system for housing: BONE Structure, developed by the Canadian company of the same name. The choice of this structural system and construction...

|SM308
Robert Siegel, David Kingbo
2018

As retail shopping has changed with the rise of e-commerce, Target Corporate, one of the largest retail stores in the United States, made the strategic decision to invest in developing a core data science and...

|ETH15-A
Ken Shotts, Neil Malhotra, Sheila Melvin
2018

In April 2018, Facebook co-founder and CEO Mark Zuckerberg was called to Capitol Hill to be the star witness at congressional hearings intended to examine Facebook’s “breaches of trust” with its users and “larger questions...

|ETH15-B
Ken Shotts, Neil Malhotra, Sheila Melvin
2018

In April 2018, Facebook co-founder and CEO Mark Zuckerberg was called to Capitol Hill to be the star witness at congressional hearings intended to examine Facebook’s “breaches of trust” with its users and “larger questions...

|SM310
Robert E. Siegel, Robert A. Burgelman, Jeffrey Conn
2018

The purpose of this case is to look at Autodesk’s cultural, organizational and technological challenges as the company undergoes a recent leadership transition. The case examines the strategic agenda enacted under Autodesk CEO Andrew Anagnost:...

|E662
Peter Kelly, H. Irving Grousbeck, Austin Yoder, Sara Rosenthal
2018

Since 1996, the Center for Entrepreneurial Studies at Stanford Graduate School of Business has conducted a series of studies on the performance of search funds. These studies endeavor to gather data and gain insight into...

|SM313
Gang Zheng, Yanting Guo, Robert A. Burgelman
2018

The case describes Xiaomi’s IPO application in 2018, which sheds light on the company’s finances and indicates a rebound from declining sales two years ago to a period of strong international growth. It also reveals...

|SM301
Robert A. Burgelman, Julie Makinen
2018

Stephen Pratt and Raj Joshi – two veterans of Infosys Consulting – decided in 2016 to launch Noodle Analytics (Noodle.ai) to provide AI capabilities to Fortune 1000 type companies under a SaaS-type business model....

|E652
Robert Siegel, Peter Seibert
2018

This case examines a series of challenges facing the Wikimedia Foundation as it sets its strategic course for the next decade. Topics include mission alignment, non-profit revenue models, technology evolution, regulation and the freedom of...

|SM307
Robert E. Siegel, Julie Makinen
2018

This case follows Silicon Valley software veteran Thomas Siebel as he launches a new company, C3, in 2009, and steers it through two major pivots – transforming the business from a firm focused on energy...

|SM176D
Robert Siegel, Robert Burgelman, Cameron Lehman
2018

In July 2018, Google’s Android software platform was fined $5 billion by the EU’s Antitrust Commission. This case follows Hiroshi Lockheimer, SVP at Google responsible for Android, Google Play, Chrome and ChromeOS, as he and...

|E645
George Foster, Amadeus Orleans
2018

Monisha Perkash cofounded Lumo Bodytech during an incubation program organized by Innovation Endeavors – the venture capital firm started by Eric Schmidt – in 2011. At the time, she had barely met her cofounders and...