Case Studies

This listing contains abstracts and ordering information for case studies written and published by faculty at Stanford GSB.

|M368
Pedro M. Gardete
2017

Maria Almaden was considering the launch of a new business that would use traditional cheesemaking techniques to produce high-quality vegan cheese. Eager though she was to embark on her new endeavor, she first had to...

|E610
Robert A. Burgelman, Robert Siegel, Ryan Kissick
2016

As of 2016, Mathias Döpfner, chief executive officer (CEO) of Axel Springer SE, had successfully transitioned the German publishing house through a major digital transformation in the world of journalism.  Given the massive disruption that...

|E601
Robert Siegel, Ryan Kissick
2016

In 2009, brothers Patrick and John Collison began working on a start-up called Stripe that made it simple for companies to send and receive money around the world.  By the end of 2016, Stripe had...

|E549
Laura Hattendorf, Ryan Kissick
2016

Near the end of 2008, Tyler Gage and Dan MacCombie enrolled in an entrepreneurship course at Brown University.  During the class, they refined the business plan for Runa, a beverage company that would make drinks...

|GS45B
Alyssa Rapp, Jacklyn Foroughi
2016
...

In late May 2009, New Vine Logistics (“New Vine”), a Napa-based wine shipping and fulfillment company, abruptly closed its doors, leaving hundreds of clients scrambling for

|SM259
Mary Ittelson, Amir Goldberg, Kara Riopelle
2016

The Joffrey Ballet is a landmark Chicago nonprofit performing arts organization that helped shape the landscape of American ballet. In 2016, the Joffrey was at a point of transformation after a period of financial crisis...

|SM261
Alyssa Rapp, Emily E. Turco
2016

The purpose of this case is to illustrate why Napa Valley wine producers find it both irresistible and challenging to enter the growing Chinese wine market. Over the course of the 2000s, China went from...

|M363A
Pedro M Gardete, Debra Schifrin
2016

In 2003, the tiny start-up Orb came up with a breakthrough technology. Through its software, every type of media on a PC (including music, photos, and videos) could be streamed remotely to any mobile device...

|SM262
Gang Zheng, Yanting Guo, Robert A. Burgelman
2016

Xiaomi, the Chinese smartphone company founded in 2010, had quickly become an industry leader in the Chinese market. By 2016 it had started to expand internationally, and this case lays out the company’s globalization strategies...

|SI129
Laura Arrillaga-Andreessen, Sarah Murray
2016

The Laura and John Arnold Foundation (LJAF) was established in 2008 to improve the lives of individuals by strengthening our social, governmental, and economic systems.  Cofounders Laura and John Arnold sought to deploy the majority...

|SI127
Laura Arrillaga-Andreessen, Sarah Murray
2016

Established in 1999, the Michael & Susan Dell Foundation aims to transform the lives of children living in urban poverty through better health, education, and family economic stability.  Initially focusing on Central Texas, the foundation...

|M350
Jennifer Aaker, Stephany Yong, Jessica Dodson
2016

This 2016 case describes how Bare Escentuals used innovative product design and marketing to transform itself from a local San Francisco retailer into one of the leading cosmetic companies in the United States. In 1995,...

|OB93
Jeffrey Pfeffer
2016

Tristan Walker was a 32-year-old entrepreneur. A visionary thinker and GSB graduate, Walker had accomplished much in his short career, and had worked briefly at Twitter, Foursquare, and Andreessen Horowitz before founding his own company,...

|E595
Russell Siegelman, Matt Saucedo
2016

Noam Angrist cofounded Young 1ove with the promise of connecting young Africans to proven life-saving informationBy massively scaling sexual health information campaigns that were previously shown in randomized trials to have significant impact, he...

|P89
Ken Shotts, Geoffrey Otieno
2016

Psaltry International Limited was an agricultural processing company located in rural Nigeria.  The company refined cassava into high-quality food-grade starch, which was used in many consumer products.  As of 2016, Psaltry had 300 employees and...

|M365
Jennifer Aaker, Debra Schifrin
2016

In 2015, Federica Marchionni left her position as the president of the high fashion company Dolce & Gabbana USA to become the CEO of Lands’ End.  She came with a mandate to drive the $1.4...

|E613
Robert Siegel, Peter Seibert
2016

The purpose of this case is to look at Autodesk’s cultural and technological challenges as the company faces a changing industry. With various innovations such as the cloud, the Internet of things, and various new...

|M364
Jennifer Aaker, Stephany Yong, Jessica Dodson, Tina Sharkey, Dane Howard
2016

This case describes how eBay Inc. CEO John Donahoe, leading a multibillion-dollar global technology company in a highly competitive and changing environment, embraced design thinking as a key ingredient of culture change and a catalyst...

|E528B
Robert Siegel
2016

500 Startups continued its expansion of accelerators and venture capital to cover a global footprint for underserved entrepreneurial markets between 2014 and 2016.  As investment returns began to occur, the organization looked to grow and...

|E605
Peter Kelly, David Dodson, H. Irving Grousbeck, Susan Pohlmeyer, Sara Rosenthal
2016

Since 1996, the Center for Entrepreneurial Studies (CES) at the Stanford Graduate School of Business (GSB) has conducted a series of studies on the performance of search funds.  These studies endeavor to gather data and...